Our Purpose

Mastercard powers economies and empowers people in 200+ countries and territories worldwide. Together with our customers, we’re helping build a sustainable economy where everyone can prosper. We support a wide range of digital payments choices, making transactions secure, simple, smart and accessible. Our technology and innovation, partnerships and networks combine to deliver a unique set of products and services that help people, businesses and governments realize their greatest potential.

Title and Summary

Senior Product Marketing Manager, Inbound

We’re looking for a Senior Product Marketing Manager to champion Experience OS - Mastercard Dynamic Yield’s solution for personalization, conversational, and agentic AI experiences. In this role, you’ll co-own the Product strategy, positioning, and narrative that elevate our category leadership, building programs and packaging that resonate with customers, analysts, and partners.

After a decade helping leading retail brands orchestrate personalization across their tech stacks, Dynamic Yield is uniquely positioned to drive organizations through their AI transformation. You’ll be at the forefront of bringing new agentic capabilities to market, shaping how brands design, deliver, and measure high-impact digital experiences.

You’ll partner closely with Product and R&D to influence roadmap and launch strategy, and work across global Sales and Customer Success to enable field excellence. Your work will be visible - showcased on major stages and powering mission-critical programs for leading eComm brands as you help define the story and standards for experience optimization at scale.


Role

Lead the narrative. Craft a compelling story for Dynamic Yield’s core product, Experience OS, articulating value propositions for personalization, conversational, and agentic AI across industries and buyer personas.
• Enable GTM strategy. Build differentiated positioning, value-based messaging, pricing & packaging and competitive framing.
• Drive cross-functional impact. Work hand-in-hand with Product, Marketing and Enablement teams to move the needle on adoption & expansion.
• Elevate executive alignment. Define and lead strategic, cross-functional initiatives - presenting to senior leaders and securing buying across global teams.
• Anchor in market truth. Conduct market, customer, and competitive research to shape ICPs, personas, and Jobs-to-Be-Done; translate insights into roadmap narrative and translating those into product & GTM guidelines.
• Be the evangelist. Champion the Experience OS inside Dynamic Yield - own the internal narrative. Your outcomes will be used to coach Sales, CS, Enablement, and Product teams on value, differentiation, and use cases. Maintain the single source of truth for messaging and FAQs.
• Enable the field. Deliver positioning docs, release review decks, feature training packs, internal monthly GTM newsletters.

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All About You

• Experience: 5+ years in B2B SaaS marketing within global high-tech companies, including 3+ years in Product Marketing; hands-on experience with generative/agentic AI
• Insight-driven: Strong market research and analytical skills to inform and validate strategy, scope, positioning, and messaging.
• Builder’s mindset: Proven track record experimenting with new AI technologies to bring category-defining products to market.
• Packaging prowess: Experience tailoring positioning, pricing, and packaging for different industries, segments, and functional audiences.
• Enablement excellence: History of developing effective Sales and Customer Success materials - ideally in eCommerce/Retail.
• Collaborative & global: Able to work independently while thriving in cross-functional, international environments and across time zones.
• Communicator: Exceptional, native-level English - written and verbal - with executive-ready storytelling.
• Education: Bachelor’s in business, marketing, communications, or related field; MBA a plus.
• Customer-back mindset: Expertise defining buying team personas and use cases that focus campaigns and content to drive awareness and high-quality demand

Corporate Security Responsibility

All activities involving access to Mastercard assets, information, and networks comes with an inherent risk to the organization and, therefore, it is expected that every person working for, or on behalf of, Mastercard is responsible for information security and must:

• Abide by Mastercard’s security policies and practices;

• Ensure the confidentiality and integrity of the information being accessed;

• Report any suspected information security violation or breach, and

• Complete all periodic mandatory security trainings in accordance with Mastercard’s guidelines.