HP Store International Workstation Business Manager

Description -

About the Role

We are seeking a dynamic and commercially driven Workstation Business Manager to join our HP Store International team. This role is central to driving growth in our direct-to-customer Workstation business across EMEA and APJ markets. You will be responsible for defining and executing the commercial strategy, collaborating with cross-functional teams, and ensuring the HP Store delivers a best-in-class customer experience.

Key Responsibilities

• Lead the commercial strategy for Workstation products across HP Store International, covering both online (e-commerce) and offline (contact centre) sales channels.
• Act as the primary point of contact for Workstation Sales Specialists in our contact centres, providing them with product knowledge, industry insights, and sales strategy guidance.
• Collaborate with Category, Marketing, Sales, and Alliances teams to align on product launches, pricing, and promotional activities.
• Analyse market trends and customer insights to inform product positioning and campaign planning.
• Own the business plan for the Workstation segment, including forecasting, initiative execution, and performance tracking.
• Drive cross-sell and upsell initiatives, leveraging tools like AI-based recommendations and customer profiling tools.
• Represent the Workstation business in internal forums and provide regular updates to senior leadership.
• Support the onboarding and enablement of local market teams through training and best practice sharing.

Key Performance Indicators (KPIs)

• Revenue and margin growth for Workstation products.
• HP Store share of business and market share uplift.
• Campaign execution effectiveness and ROI.
• Customer satisfaction and engagement metrics.

About You

• Passionate about e-commerce and technology.
• Minimum 5 years’ experience in category management or commercial sales, ideally in a digital or direct-to-consumer environment.
• Strong analytical skills with proficiency in tools like Google Analytics, Tableau, and Excel.
• Excellent communication and stakeholder management skills.
• Comfortable working in a fast-paced, international environment.
• Self-starter with a structured approach and a collaborative mindset.

Preferred Qualifications

• Experience in managing Workstation or high-performance computing categories.
• Familiarity with AI PC trends and e-commerce.
• Fluency in English (verbal and written); additional languages a plus.

Job -

Sales

Schedule -

Full time

Shift -

No shift premium (United Kingdom)

Travel -

Relocation -

Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"