The Provider Relations Consultant (Physician Liaison) serves as the strategic link between VCU Health System Authority and its referring physicians and providers. This role will eventually lead a team of outreach liaisons and is responsible for building, nurturing, and managing relationships with physicians, medical groups, and healthcare partners to enhance collaboration, increase patient referrals, and support organizational growth.

This position reports dually to the AVP of Strategy and Marketing and the COO of the Medical College of Virginia Physicians (MCVP).

The position develops, implements, and executes physician liaison and account management strategies to achieve VCU Health’s annual and long-term goals including budgets, physician targeting, strategic business development, market intelligence gathering, service recovery coordination, referral metrics and analytics and messaging of the brand and associated services.

Applies various communication strategies to encourage preference and response by the targeted providers for VCU Health, its products, services, and brands.

Establishes direction for the department and is accountable for department results.

This is a hybrid or field-based role with regular travel to provider offices and events.

Essential Job Statements

Relationship Management:

• Demonstrates a commitment to VCU Health's mission, vision, and values by exhibiting behaviors and delivering results that align with the strategic direction of the organization. 

• Develop and maintain strong, trust-based relationships with physicians, medical staff, healthcare providers, and key stakeholders such as MCVP senior leadership, Department Chairs, and Department Administrators. 

• Serve as the primary point of contact for provider concerns, feedback, and service issues. 

• Conduct regular outreach visits and virtual meetings to maintain engagement. 

Strategic Planning & Growth: 

• Design and implement outreach strategies that are data-driven to increase physician referrals and expand market presence. 

• Analyze referral patterns and market trends to identify growth opportunities. 

• Collaborate with marketing and MCV Physician teams to identify strategic opportunities and to align messaging and campaigns. 

• Shape, develop and align the strategies of the department to capture emerging trends, address competitive threats, meet market needs, provide value to the referring providers and enhance business value. 

Leadership:  

• Listens, learns and helps team members resolve issues, address concerns, identify potential risks, and improve overall processes and outcomes.  

• Engages, guides and mentors team members.  

• Prioritizes management and team member development, and provides frequent coaching and opportunities for two-way dialogue. 

Execution:  

• Drive results by assigning clear accountability across team members and monitoring progress against objectives.  

• Track and report on outreach activities, referral metrics, and provider satisfaction. 

• Use CRM tools to manage provider interactions and follow-ups. 

• Ensure compliance with healthcare regulations and ethical standards. 

• Address problems directly and drive changes necessary to achieve business objectives. 

Communication & Education: 

• Educate providers and referral sources on new services, technologies, and organizational updates. 

• Organize and lead educational sessions, networking events, and community engagements. 

• Represent the organization at conferences and industry events. 

Financial Management:

• Accountable for financial planning and strategy as well as budget performance.  

• Establish annual staffing and operating budgets for area of responsibility, assuring that they are executed and support the organization’s overall strategy.  

• Provide effective budget monitoring, financial management, and resource allocation. 

• Seeks and recommends potential opportunities for cost containment, and analyzes variances from budget plan or anticipated trends. 

Data and Market Analysis: 

• Collects, analyzes, and presents market and other data pertinent to provider relations and physician liaison team operations. 

• Collects, analyzes, and presents data on market forecasts. 

• Collaborates with VCUHS Strategy and Marketing, MCVP Leadership and Department Administrators to understand all aspects of provider relations and referral/business development to set performance targets and goals. 

Patient Population

Not applicable to this position.

Employment Qualifications 

Education Required: 

Bachelor’s degree in healthcare administration, business, marketing, or related field. 

Combination of education and experience may be considered in lieu of a degree.  

Education Preferred: 

Master’s degree in healthcare administration, business, marketing, or related field. 

Licensure Required: 

Licensure Preferred: 

Certification Required: 

Certification Preferred: 

Minimum Qualifications 

Years and Type of Required Experience 

7-10 years of relevant experience including significant experience as part of an account management team. 

3+ years of direct supervisory leadership experience on a healthcare-related sales or account management team is preferred. 

Other Knowledge, Skills and Abilities Required: 

Exceptional interpersonal and communication skills. 

Strong analytical and problem-solving abilities. 

Proficiency in CRM software and Microsoft Office Suite. 

Leadership experience in a matrixed organization and complex work environment. 
 

Other Knowledge, Skills and Abilities Preferred: 

Working Conditions

Periods of high stress and fluctuating workloads may occur. 

General office environment. 

Required to car travel to off-site locations, occasionally in adverse weather conditions. 

May have periods of constant interruptions. 

Physical Requirements   

Physical Demands: Lifting/ Carrying (0-50 lbs.), Push/ Pull (0-50 lbs.), Stoop, Kneel, Squat, Balance, Bending  

Work Position: Sitting, Walking, Standing  

Additional Physical Requirements/ Hazards    

Physical Requirements: Manual dexterity (eye/hand coordination), Finger Dexterity, Acuity - far, Acuity - near   

Hazards:

Mental/Sensory – Emotional     

Mental / Sensory: Strong Recall, Reasoning, Problem Solving, Hearing, Speak Clearly, Write Legibly, Reading, Logical Thinking 

Emotional: Steady Pace, Able to Handle Multiple Priorities, Frequent and Intense Customer Interactions, Able to Adapt to Frequent Change 

EEO Employer/Disabled/Protected Veteran/41 CFR 60-1.4.