Social & Content Marketing Manager, Toys

Posted:
12/17/2025, 6:10:22 AM

Location(s):
Auckland, New Zealand ⋅ Auckland, Auckland, New Zealand

Experience Level(s):
Mid Level ⋅ Senior

Field(s):
Growth & Marketing

Workplace Type:
On-site

ZURU is on a mission to disrupt across industries, challenge the status quo and catalyst change through radical innovation and automation advances.  This is in play in different pillars of the company: ZURU Toys are re-imagining what it means to play; ZURU Tech is shaping a better future by leading the next building revolution; ZURU Edge is pioneering new generation FMCG brands to better serve modern consumers.  
  
Founded in 2003 by EY Entrepreneur of the Year and World Entrepreneur Hall of Fame brothers Nick and Mat Mowbray, ZURU has quickly grown to a team of over 5000 direct and indirect members across more than 30 international locations. 
  
One of the largest toy companies in the world, globally recognised and award-winning brands include Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns and Smashers. Our global FMCG brands include MONDAY Haircare, Rascals, NOOD, BONKERS, Gumi Yum Surprise, and more!

Role Purpose
The Content Marketing Manager at ZURU Toys is responsible for setting the strategic direction and leading the execution of global content marketing across social & owned channels and paid campaigns. This role helps shape the creative content vision for the Toys portfolio, balancing hands-on leadership of key brand moments and campaigns, with the development and enablement of a high-performing content team.
As a people leader, you will coach and empower your team to deliver best-in-class content efficiently, while ensuring consistency, quality, and performance across all platforms and markets. You will also champion the role of content within the business, building strong internal relationships across Marketing, Creative, Digital and Brand Engagement teams, advocating for the role of content in delivering brand & business outcomes.

Role Impact
- Own and evolve the global content strategy for ZURU Toys, ensuring alignment with brand, commercial, and platform priorities.
- Lead and develop a growing Content Marketing team, providing clear direction, coaching, and performance management.
Execute and oversee global social & paid campaigns while supporting junior team members in day-to-day execution, such as localisation.
- Drive content excellence through

ROLES & RESPONSIBILITIES

ZURU is on a quest to reimagine tomorrow. Founded in 2003, ZURU Group has rapidly grown and now spans three core divisions—ZURU Toys, ZURU Edge (consumer goods) and ZURU Tech (construction).

Known for its cutting-edge software and world-leading automation and manufacturing systems, ZURU has over 5,000 team members in over 30 global locations, making it perfectly placed to continue building its reputation as one of the fastest-growing and most disruptive companies in the world.
 
At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.
 
Get to know us a little better by checking out @lifeatzuru on Instagram or www.zuru.com
Learn more about our values and explore the hiring journey on ZURU Careers

WHAT WE OFFER
🌱 Culture for Growth
🧘 Health Benefits
🌎 Global Opportunities
💡 Surrounded by an A Player Team
💰 Competitive Remuneration
🍓 Lots of fresh fruit, coffee, pals fridge and more

ZURU – Tomorrow Reimagined
🚀ZURU.com | #LI-JK3