The Role

You are a core part of WPP Content Studio, responsible for building, managing, and scaling creator and influencer collaborations that deliver against brand, business, and content objectives.

You understand that creators are not media placements.
They are partners, storytellers, and reputational extensions of a brand.

You know how to identify the right type of creator for the job.
Sometimes that is a high-reach influencer.
Sometimes it is a niche creator.
Sometimes it is someone who simply knows how to tell a story well.

You are comfortable navigating both worlds.
Sourcing directly where needed, and working with specialist casting and creator agencies when scale, access, or risk requires it.

You are highly organized, commercially sharp, and calm under pressure.
You manage complexity without slowing the work down.

You are also client-facing, working closely with Account, Content Strategy, and Content Creation teams to ensure creator work is aligned, compliant, and creatively effective.

You are AI and platform-literate or keen, able to or interested to operate within client-designated creator platforms, and comfortable using tools to manage data, reporting, and workflows efficiently.

In short, you are the person who makes creator collaboration work smoothly, safely, and at speed.

 

Key Responsibilities

• Own end-to-end creator and influencer collaboration within WPP Content Studio, from sourcing to delivery and reporting.
• Work closely with Account, Content Strategy, and Content Creation teams to plan and execute creator projects aligned to client objectives.
• Determine the right talent approach per brief, whether influencer, creator, or hybrid, and source directly or via specialist casting agencies as required.
• Manage client-facing creator projects, ensuring alignment with client standards, guidelines, and expectations.
• Select, brief, and coordinate casting agencies, overseeing deliverables, timelines, and quality of output.
• Maintain and manage clear creator briefs, including deliverables, timelines, usage terms, and mandatory requirements.
• Maintain and manage creator and influencer lists aligned to client needs and categories.
• Oversee creator and influencer risk management, including rule definition, risk identification, and mitigation in coordination with agencies and internal teams.
• Support contract-related workflows with clear RACI across clients, Content Studio, casting agencies, and legal where required.
• Coordinate logistics such as product sampling and special handling requirements.
• Manage creator budgets and track spend against plans.
• Deliver monthly reporting by consolidating data from casting agencies and platforms.
• Operate within client-designated creator platforms, managing access and execution within client environments.

 

Skills and Experience Required

• Strong understanding of the creator and influencer ecosystem, including creators, influencers, agencies, and platforms.
• Minimum 3 years experience in influencer management, creator partnerships, or related roles.
• Proven ability to manage multiple creators, stakeholders, timelines, and budgets simultaneously.
• Comfortable working in fast-paced, multi-stakeholder environments with high attention to detail.
• Clear understanding of contracts, usage rights, deliverables, and risk considerations in creator work.
• Confident client-facing communicator with strong coordination and project management skills.
• Experience using creator management platforms or equivalent tools.
• Comfortable working with performance data, reporting, and platform outputs.
• Social-platform literate, with an understanding of how creators produce and distribute content.
• AI-keen, using tools to support research, organization, reporting, and workflow efficiency.
• Strong Mac skills and fluency with common productivity and collaboration tools.

Personal attributes

• Highly organized, calm, and dependable under pressure.
• Collaborative, open-minded, transparent, and non-political.
• Naturally detail-oriented, without losing sight of the bigger picture.
• Strong sense of ownership and accountability.
• Commercially aware, with a clear understanding of budgets, value, and return.
• Able to anticipate risks and issues before they become problems.
• Comfortable navigating ambiguity and making informed decisions.
• Interested in creators, culture, and how people influence people.
• Excited about improving systems, processes, and ways of working.

 

Language skills

• Japanese (Fluent preferred)
• English (Conversational preferred)