Who are we?

At Finastra, we’re a global leader in financial services software, dedicated to expanding access to financial services and shaping what’s next for the industry. Our technology powers mission‑critical solutions across Lending, Payments and Universal Banking, supporting over 7,000 customers, including 80% of the world’s top 50 banks, in more than 110 countries.

What will you contribute?

The Product Brand Awareness Marketing Manager – Payments is a strategic, execution-focused role that blends Product Marketing expertise with a dedicated focus on brand awareness campaigns. This role is responsible for shaping and executing a clear brand vision for Finastra’s Payments product portfolio, ensuring consistent, differentiated, and compelling market presence.

You will drive targeted brand awareness initiatives that strengthen Finastra’s position in the payments market, improve product visibility, and clearly communicate value to financial institutions, partners, and influencers. The role is highly data-driven, with a strong emphasis on tracking performance, delivering actionable insights, and measuring brand impact across markets.

Responsibilities & Deliverables:

Brand Awareness Strategy & Execution

• Define and execute a brand awareness vision and roadmap for Finastra Payments products, aligned with overall product and corporate marketing strategies.

• Lead focused, outcome-driven brand awareness campaigns that improve recognition, recall, and perception of Finastra Payments in priority markets.

• Ensure consistent brand messaging, positioning, and storytelling across all channels (digital, events, analyst relations, content, partner marketing).

Product Marketing Alignment

• Translate Payments product value propositions into clear, differentiated brand narratives tailored to target customer segments and personas.

• Partner with Product Management to deeply understand product capabilities, roadmap, and market differentiation.

• Support product launches and major releases with strong brand-focused messaging and go-to-market assets.

Market & Competitive Insight

• Track and analyze market perception, competitive positioning, and brand share of voice within the Payments ecosystem.

• Monitor competitor messaging, campaigns, and brand strategies to identify gaps and opportunities for differentiation.

• Develop insights into how Finastra Payments brands stand in the market and recommend actions to improve positioning.

Measurement, Metrics & Insights

• Define and track brand awareness KPIs such as share of voice, campaign reach, engagement, sentiment, recall, and pipeline influence.

• Deliver regular, executive-ready reporting that demonstrates the value and impact of brand awareness initiatives.

• Use data and insights to continuously optimize campaigns and inform future brand investments.

Cross-Functional Collaboration

• Work closely with Demand Generation, Digital Marketing, Communications, Analyst Relations, Sales, and Regional Marketing teams.

• Partner with agencies and external vendors to execute campaigns at scale while maintaining brand consistency.

• Act as a brand champion for Payment’s products across the organization.

Required Skills & Experience:

• Experience in Product Marketing, Brand Marketing, or Brand Strategy, preferably in B2B technology or financial services.

• Solid understanding of payments, banking, or fintech markets.

• Proven experience executing brand awareness campaigns with measurable outcomes.

• Demonstrated ability to translate complex products into compelling, customer-focused brand stories.

• Strong analytical skills with experience defining KPIs and turning data into actionable insights.

• Excellent stakeholder management and communication skills.

Preferred Qualifications

• Experience with brand tracking tools, digital analytics platforms, and marketing performance dashboards.

We are proud to offer a range of incentives to our employees worldwide. These benefits are available to everyone, regardless of grade, and reflect the values we uphold:

·       Flexibility: Enjoy unlimited vacation, based on your location and business priorities. Hybrid working arrangements, and inclusive policies such as paid time off for voting, bereavement, and sick leave.

·       Well-being: Access Confidential one-on-one therapy through our Employee Assistance Program, find support from our network of Wellbeing Champions and Gather Groups, and a calendar of monthly events and initiatives designed to help you thrive - Inside and Outside of work.

·       Medical, life & disability insurance, retirement plan, lifestyle and other benefits*

·       Sustainability: Benefit from paid time off for volunteering and donation matching.

·       DEI: Participate in multiple DE&I groups for open involvement (e.g., Count Me In, Culture@Finastra, Proud@Finastra, Disabilities@Finastra, Women@Finastra).

·       Career Development: Access online learning and accredited courses through our Skills & Career Navigator tool.

·       Recognition: Be part of our global recognition program, Finastra Celebrates, and contribute to regular employee surveys to help shape Finastra and foster a culture where everyone is engaged and empowered to perform at their best.

*Specific benefits may vary by location.

At Finastra, each individual is unique, bringing their own ideas, thoughts, cultural beliefs, backgrounds, and experiences together. We learn from one another, embrace and celebrate our differences, and create an environment where everyone feels safe to be themselves.

Be unique, be exceptional, and help us make a difference at Finastra!