Position Summary

The Digital Marketing Manager serves as a Subject Matter Expert (SME) in e-commerce and digital performance marketing, responsible for driving revenue and increasing market share across Aqua Aston’s portfolio of managed condominium resorts, vacation rentals, and hotels in Hawaii and other leisure destinations. The role owns both strategy and execution – planning, launching, optimizing, and evolving dynamic e-commerce and paid media programs tailored to the unique needs, demand patterns, and business goals of individual properties as well as the brand overall.

This role requires a highly adaptable, data-driven marketer who understands that no two properties perform the same, and that strategies must be customized by market, brand, seasonality, and demand drivers. The Digital Marketing Manager is expected to bring informed recommendations, challenge assumptions with data, and continuously refine approaches to maximize performance at both the portfolio and property level.

Expected Contributions

• This position, part of Aqua Aston's Commercial Strategy division, works collaboratively with cross-functional teams, including eCommerce, revenue management, sales, marketing, and operational teams, to drive strategic, innovative and forecast-driven tactics for generating revenue and maintaining brand standards.
• Creates and oversees the end-to-end strategy and execution of digital marketing campaigns across the portfolio, including defining channel mix, audience strategy, budget allocation, testing frameworks, and performance optimization, while ensuring campaigns are customized by property and aligned to commercial objectives.
• Leads cross-channel integration, orchestrating paid search, paid social, metasearch, display, and SEO in a cohesive, data-informed plan.
• Owns paid social strategy and execution, ensuring creative, messaging, and audience targeting are aligned with broader campaign objectives and consistent across channels.
• Develops strategic KPIs and performance targets in partnership with the Commercial Strategy team and property leaders, and is accountable for translating performance data into clear, actionable recommendations that influence media investment, channel prioritization, and conversion optimization.
• Contributes tactical support of SEO initiatives such as keyword research and recommendations, developing meta titles and descriptions, and optimizing local search.
• Analyzes website performance metrics, booking data, attribution trends, and customer behavior to help optimize the online booking experience and drive direct bookings. Clearly articulates insights using data-factual analysis, connecting marketing performance to revenue outcomes and business decisions.
• Demonstrates a strategic and outcome-focused mindset, connecting media planning and channel strategy to measurable business results. Prioritizes initiatives based on impact, scalability, and return on investment.
• Strong analytical capability to interpret data, evaluate performance, and turn insights into actionable improvements.
• Lead and manage third-party agencies, platforms, and partners as an informed Subject Matter Expert, setting clear expectations, evaluating recommendations critically, and holding partners accountable for performance, efficiency, and ROI.
• Owns budget planning decisions, proactively reallocating spend based on performance trends, seasonality, and opportunity to maximize revenue and efficiency.
• Prepare performance reports and have the ability to report on and present key campaign metrics and opportunities.
• Identifies, evaluates, and tests new and creative growth strategies. Demonstrates a continuous learning mindset, staying current on evolving e-commerce tools, paid media capabilities, and industry trends, and applying learnings in a practical, performance-driven way.
• Monitor the changing landscape of Artificial Intelligence, its related emerging technologies and partners, to make informed, proactive decisions that ensure visibility and inclusion in the future.
• Assists with other tasks as needed.

Candidate Profile

Education:  

• 4-year degree from an accredited university in eCommerce, Marketing, Business Administration or related major and 3-5 years' experience in the marketing, digital, eCommerce or related professional area; hospitality marketing or agency experience preferred

- OR -

• 2-year Associates degree in eCommerce, Marketing, Business Administration or related major; 6 years' experience in the marketing, digital, eCommerce or related professional area; hospitality marketing or agency experience preferred.

Experience:

• Experience in media planning and buying across digital channels.
• Extensive experience in strategically developing and executing marketing strategy plans
• Proficient in Google Analytics 4. With the ability to interpret data, generate insights, and make data-driven decisions.
• Must demonstrate strong functional capability using e-commerce and performance marketing tools, including GA4, SEMRush, Google Search Console, Google Tag Manager, paid media platforms (Google, Meta), and hospitality-specific digital advertising platforms such as the Koddi Digital Advertising and Meta Marketing Platform as it relates to Hilton’s Amplify and Marriott International PLUS systems.
• Proficient using MS Office including Word, Excel, and Power Point
• Extensive experience creating and managing budgeting and forecasting for digital marketing activities.
• Proven track record of delivering measurable, successful outcomes through media (e.g., building brand awareness, driving traffic, sales)
• Experience managing media agencies and leading cross-functional projects with multiple stakeholders.
• Must have strong analytic, presentation, and communication skills, both written and verbal.
• Must be able to work well under pressure, have excellent time management skills and able to handle multiple projects and deadlines.
• Must be highly organized with strong attention to details.
• Expertise with Microsoft Office, with high skill levels in excel and PowerPoint.
• Traditional media and email marketing experience is a plus.
• Experience working in the Hospitality and/or travel industry

Licenses/Certifications: Certification in Google Analytics, Google Ads, Meta, Certified Hospitality Digital Marketer or equivalent.

Marriott Vacations Worldwide is an equal opportunity employer committed to hiring a diverse workforce and sustaining an inclusive culture.