Manager, Digital Marketing Assets Management

Posted:
7/24/2025, 7:22:35 PM

Location(s):
Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, Malaysia ⋅ Wilayah Persekutuan Kuala Lumpur, Malaysia

Experience Level(s):
Junior ⋅ Mid Level

Field(s):
Growth & Marketing

If you are looking to excel and make a difference, take a closer look at us…

Functional (job responsibilities)

Manage content update within the bank’s digital marketing real-estates such as Connect banners, in app push notifications, email, etc. on time and according to PFS and PFS Digital SOP
Ensure communication about systems’ scheduled maintenance / downtime are communicated to customers in a timely manner.
Work with (but not limited to) the following stakeholders:
Digital Marketing Team to ensure that communication and content pertaining to Connect, digital product as well as scam/fraud education & awareness are update on time
PFS Marketing Teams to broadcast marketing offers via in app push notification or connect app or website banners
Marcom for delivery of bankwide customer communication
Channel analytic team to analyze effectiveness of marketing campaigns / digital acquisition served via these channel using data available from various sources and report performance.

Organizational (organizational responsibilities)

Support delivery of product marketing and education communication within the bank’s digital marketing real estates
Manage communication to customers (on product/services and Scam/Fraud awareness)

Education/Qualification

Bachelor’s Degree in Business / Finance / Marketing/ Accounting / Multimedia / Social Science

Experience

Minimum 3 years of experience in digital marketing / product marketing / digital project Management / digital analytics / Customer Experience / web or app development
Familiar with website and mobile application.
Familiar with MS Excel and MS Powerpoint

About Hong Leong Bank

We are a leading financial institution in Malaysia backed by a century of entrepreneurial heritage. Providing comprehensive financial services guided by a Digital-at-the-Core ethos has earned us industry recognition and accolades for our innovative approach in making banking simpler and more effortless for our customers. Our digital and physical offerings span across a vast nationwide network in Malaysia, strengthened with an expanding regional presence in Singapore, Hong Kong, Vietnam, Cambodia, and China.

We seek to strike a balance between diversity, inclusion and merit to achieve our mission of infusing diversity in thinking and skillsets into our organisation. Candidates are assessed based on merit and potential, in line with our mission to attract and recruit the best talent available. Expanding on our “Digital at the Core” ethos, we are progressively digitising the employee journey and experience to provide a strong foundation for our people to drive life-long learning, achieve their career aspirations and grow talent from within our organisation.

Realise your full potential at Hong Leong Bank by applying now.

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Manager, Digital Marketing Assets Management

Hong Leong Bank Berhad

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