JOB DESCRIPTION:

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

Our rapid diagnostics solutions are helping address some of the world’s greatest healthcare challenges.

Primary Function:

• Responsible for driving execution of various strategic initiatives at the regional and country level in Asia Pacific, in alignment with global strategies for Virology Portfolio – HIV, Hepatitis, STI & TB.
• The position involves a high level of interaction with country teams and global stakeholders to expand existing business, launch new products and drive achievement of revenue targets.
• Role is located in Singapore with an expected travel schedule of 30-40% of time per annum.

Major Requirements:

Technical / Operational

• Implement & Strategic tactical & brand plans for Infectious Diseases (ID) Virology Portfolio (HIV/STI/HEP/TB).
• Coordinate efforts of internal cross-functional teams to ensure timely execution of tactics and programs within specified marketing budgets.
• Execute New Product Launch strategies at the regional and country level to maximize opportunities and margins.
• Develop and maintain expertise within the product portfolio and platforms including a comprehensive knowledge of the HIV, STI, Hepatitis & TB market insights in APAC
• Monitor and communicate competitive activity and market trends as well as formulating strategic responses.
• Execute GTM including Segmentation Targeting & Positioning – and marketing mix for existing Virology products & NPI
• Develop effective value based sales training tools to support the field sales team in interpreting clinical data, guidelines, product benefits and competitive positioning.
• Understanding of workflows and benefits of products, refining product positioning and developing key messages for customers.
• Build and maintain a database for tracking key market data for the region. Includes cleaning, organizing and analyzing the market data
• Track and analyze funding, pricing and volume trends for major product categories

Internal Systems and Processes

• Comply with Abbott’s Corporate Policies and Procedures
• Implement and review an annual portfolio marketing plan for the APAC region.
• Ensure all portfolio product and service volume forecasts are current and accurate
• Analyse effectiveness/ROI of marketing activities, campaigns and events.
• Ensure all marketing activities are conducted professionally, aligned with local regulatory and industry guidelines and are conducted in a manner consistent with Abbott’s Business Conduct guidelines and OEC Policies.  and relevant country’s Code of Conduct guidelines, and Abbott’s Anti-Corruption Policy.

Customers

• Build strategic customer relationships with Key Opinion Leaders with a specific focus on NGO’s and MOH partners in the region.
• Lead the portfolio educational, marketing and sales processes to empower internal and external customers to achieve success.
• Continually identify/monitor customer segments and develop short/medium/long term marketing plans to penetrate those segments.

Requirements:

• Bachelor Degree in Sciences, Marketing, Business or relevant disciplines
• Minimum 3 years of experience in product marketing management, preferably in diagnostics/medical devices/pharma industry.
• Regional marketing experience (APAC) is highly preferred
• Experience in developing and implementing short, medium and long term marketing and product management strategies across diverse markets & segments.
• Experience in business development with NGOs (Local & International), HTA within the countries etc. in diagnostics, pharma and health management is advantageous
• Strong communication skills
• Fluency in any of the Asian languages such as Mandarin/Bahasa/Korean etc is highly preferred as this role will work very closely with regional stakeholders

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

     

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:

Marketing Support

     

DIVISION:

ID Infectious Disease

        

LOCATION:

Singapore > Singapore : DUO Tower

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:

Standard

     

TRAVEL:

Yes, 25 % of the Time

     

MEDICAL SURVEILLANCE:

No

     

SIGNIFICANT WORK ACTIVITIES:

Continuous sitting for prolonged periods (more than 2 consecutive hours in an 8 hour day)