Responsibilities:

• Embrace, build, and extend the AI-driven marketing vision including implementing the GenAI-enabled Content Hub
• Drive mobilization of the APAC Gen-AI enabled content, with immediate focus on Japan, through discovery, alignment and focused planning including:

• Surfacing local realities, critical business, customer, or operational realities that could impact model design or serve as challenges/blockers
• Providing input into sequencing or activation implications

• Drive activation and evolution of the APAC GenAI-enabled content, with immediate focus on Japan, including:
  • Understanding local nuances and business priorities
  • Selecting from the hub’s services and making key decisions on the market engagement model
  • Driving tailored activation plans including timing, sequencing, training, and support
  • Implementing feedback loops to optimize as we scale across brands (and potentially APAC markets)
  • Challenging teams on current content standards
  • Ongoing oversight of the market’s book of work to maximize efficiency, effectiveness, and impact
     
• Lead Japan and APAC production model, maximizing impact and efficiency while ensuring consistent and timely delivery　　
  　　 ●　 Work with our Brand Teams, IT, Compliance, and Worldwide
    　Commercialization Excellence,  to understand production needs and
    　evolve and optimize production model and processes　
    ●　Direct and manage production of digital channels and materials,
    　including direct oversight of 3rd party production agencies

Requirements:

• BA/BS required with advanced degree in business is preferred
• Minimum of 6 years experience in Japanese pharmaceutical content strategy, marketing, or commercial field with a minimum of 4 years in digital content platforms and technologies
• Operational expertise in a Content Hub or similar model
• Excellent interpersonal and communication skills, with the ability to influence and engage stakeholders at all levels
• Experience establishing strong relationships and working closely with internal stakeholders to understand business needs and translate them into actionable content strategies and services
• Proven leadership in the development and execution of strategy to support local and regional commercialization goals
• Experience collaborating with local, regional and global teams to drive innovation including mobilization, activation, and evolution
• Proven track record of managing large-scale projects/initiatives with complex rollout plans while remaining agile in adjusting tactics to address the unique needs of varying brands/markets
• Demonstrated ability to develop and implement metrics to gauge content success and drive continuous improvement
• Fluency in spoken and written English and Japanese is required
• Ability to travel up to 30% to engage with global teams and stakeholders in support of Gen-AI content hub mobilization, activation, and evolution

Around the world, we are passionate about making an impact on the lives of patients with serious diseases. Empowered to apply our individual talents and diverse perspectives in an inclusive culture, our shared values of passion, innovation, urgency, accountability, inclusion and integrity bring out the highest potential of each of our colleagues.

Bristol Myers Squibb recognizes the importance of balance and flexibility in our work environment. We offer a wide variety of competitive benefits, services and programs that provide our employees with the resources to pursue their goals, both at work and in their personal lives. 

Physical presence at the BMS worksite or physical presence in the field is an essential job function of this role which the Company deems critical to collaboration, innovation, productivity, employee well-being and engagement, and enhances the Company culture.

To protect the safety of our workforce, customers, patients and communities, the policy of the Company requires all employees and workers in the U.S. and Puerto Rico to be fully vaccinated against COVID-19, unless they have received an exception based on an approved request for a medical or religious reasonable accommodation.  Therefore, all BMS applicants seeking a role located in the U.S. and Puerto Rico must confirm that they have already received or are willing to receive the full COVID-19 vaccination by their start date as a qualification of the role and condition of employment.  This requirement is subject to state and local law restrictions and may not be applicable to employees working in certain jurisdictions such as Montana. This requirement is also subject to discussions with collective bargaining representatives in the U.S.

Our company is committed to ensuring that people with disabilities can excel through a transparent recruitment process, reasonable workplace adjustments and ongoing support in their roles. Applicants can request an approval of accommodation prior to accepting a job offer. If you require reasonable accommodation in completing this application or if you are applying to a role based in the U.S. or Puerto Rico and you believe that you are unable to receive a COVID-19 vaccine due to a medical condition or sincerely held religious belief, during or any part of the recruitment process, please direct your inquiries to [email protected]. Visit careers.bms.com/eeo-accessibility to access our complete Equal Employment Opportunity statement.

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