Posted:
7/13/2026, 5:17:02 PM
Location(s):
New South Wales, Australia ⋅ Brisbane, Queensland, Australia ⋅ Melbourne, Florida, United States ⋅ Hobart, Tasmania, Australia ⋅ Sydney, New South Wales, Australia ⋅ Tasmania, Australia ⋅ Florida, United States ⋅ Queensland, Australia
Experience Level(s):
Senior
Field(s):
Growth & Marketing
Workplace Type:
Remote
Where does this role fit in?
As Lifecycle Marketing Manager, you’ll own the strategy, design and execution of the marketing systems that convert interest into pipeline.
You’ll sit within the Pipeline Marketing team and be responsible for building the lifecycle engine that powers demand generation—from first touch through to expansion. You’ll create scalable nurture programs, lead management frameworks and email capabilities that help thousands of prospects progress through their buying journey while enabling our product marketing squads to execute consistently.
This is a highly cross-functional role. You’ll work closely with Product Marketing, Marketing Operations, BDRs, Sales, Customer Success and Revenue Operations to ensure our lifecycle programs drive measurable pipeline impact.
We’re looking for someone who enjoys building. Someone who can zoom out to design an operating model, then jump into HubSpot to make it real.
Website: https://www.upguard.com/
Headquarter Location: San Francisco, California, United States
Employee Count: 51-100
Year Founded: 2012
IPO Status: Private
Last Funding Type: Series B
Industries: Cyber Security ⋅ Enterprise Software ⋅ Insurance ⋅ Intelligent Systems ⋅ SaaS ⋅ Software ⋅ Test and Measurement