Role Purpose 职位目的：

To create maximum value from the assigned product portfolio of current and future, by developing, directing, implementing and monitoring all aspects of the marketing strategy and tactics.  To lead and manage a brand management team to accomplish business objectives and financial goals.

Key Accountabilities/Responsibilities 主要工作职责：

Achieve targets within the allocated budget

• Achievement of sales and market share target
• Control of marketing and promotional expenditure within the allocated budget, leveraging resources to gain optimal ROI

Maximize the potential of the assigned product portfolio

• Develop therapy area long term vision and commercial strategies.
• Development and preparation of 3-1 Plans and Forecasts for the assigned product portfolio, including details of marketing strategies, resources and projections, etc.
• Design and development of therapy area marketing tactics and leadership of the implementation of these tactical programs.
• Lead to develop and implement market access plan including in different channel.
• Lead to develop key external experts (KEE) management and engagement plan.
• Management of Marketing Sales interfaces to ensure integration of marketing and sales-force activities.
• Assessment of sales performance and identification of variances to plan; recommendation and implementation of proposals that rectify or capitalize on current sales performance.
• Establishment of systems that collect, analyse and monitor market intelligence including competitors information.
• Design relevant market research programs.
• Identify market research needs to gain customer and patient insights for strategic decision making.

Build and maintain excellent collaboration with internal functions and external agencies

• Leadership of therapy area specific cross-functional team including Medical, Marketing, Regulatory, Legal/IPR and Government Affairs/Market Access that delivers competitive advantages and responds rapidly to the changing environment.

• In consultation with Market Access/Government Affairs function, the development of market access strategy and plan.
• Appointment, control and management of advertising agencies and market research companies.

Others

• Preparation of presentations and background materials for regular commercial meetings, periodic financial updates, and business reviews by senior management
• Ensure that all activities undertaken by the marketing team staff fully comply with the Company’s policies/standard, and the laws and regulations of China.
• Full-fill other tasks assigned from superior.

Qualifications/Requirements: (Education / Experience / Competencies)

申请资格 / 职位要求：(教育背景 / 工作经验 / 知识与技能)

• Bachelor degree, preferably in medicine , pharmacy; MBA is a plus.
• More than 7 years working experience in pharmaceutical industry, at least 4 years brand management experience, portfolio management and new product launch management preferred.
• Solid disease & product knowledge in relative therapeutic area.
• Good competency on market intelligence & customer insight.
• Strong communication skill, and good interpersonal skill Analytical thinking, creative, teamwork.
• High level of integrity.
• Willing to take frequent travels upon business needs.

Why GSK?

Uniting science, technology and talent to get ahead of disease together.

GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology).

Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together.

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