Job Description

Where you’ll work: US (remote)

Marketing at GoTo

GoTo is actively searching for a Senior Integrated Marketing Manager to join our organization. In this role, you will be responsible for designing and executing fully-integrated campaigns to drive marketing-generated revenue for our all-in-one IT management and support solution, GoTo Resolve. You will play a central role in bringing our marketing campaigns to life from strategy to execution to optimization. In this role, you will have a special focus on promoting GoTo Resolve to Managed Service Providers (MSPs).

Your Day to Day   

As a Senior Integrated Marketing Manager, you will:

• Collaborate with Product Marketing, Product Management, and Sales to understand our target personas, our product features, and our product roadmap, using this information to identify untapped opportunities for Marketing to support GoTo Resolve’s revenue targets
• Develop a marketing plan for GoTo Resolve (focusing on new customer acquisition from MSPs) and partner with Marketing Leadership to prioritize campaigns throughout the year based on their estimated impact
• Define new campaign strategies, including the goal, audience, message, content, channel mix, budget, and key performance indicators (KPIs) for each campaign
• Write campaign briefs that inspire the cross-functional team (e.g., Brand & Creative, Marketing Automation, Marketing Ops, Digital Marketing, Web, Agency Partners, etc.) to deliver compelling creative concepts, assemble innovative tactical plans, craft effective content assets, and meet campaign objectives
• Provide constructive feedback on campaign creative, ensuring new deliverables speak to the target audience and adhere to channel best practices as well as partner with international teammates to obtain input on new campaigns and adapt your approach to execute campaigns at a global scale
• Develop and maintain documentation on the buyer journey, ensuring that marketing tactics are performing at/above benchmark at each funnel stage (i.e., Awareness, Consideration, Decision, Purchase)
• Partner with Marketing Analytics to establish performance metrics and measurement cadences for each campaign, recommending campaign optimizations and strategic shifts as appropriate

What We’re Looking For

As the Senior Integrated Campaign Manager, your background will look like:

• 5-7+ years general marketing experience (B2B experience preferred) with 4+ years in Campaigns, Demand Generation, Integrated Marketing, or Partner Marketing
• Experience with owning and delivering a marketing-generated revenue target
• Experience with promoting IT products to MSPs
• Strong understanding of campaign strategy, especially audience definition, messaging and content development, journey mapping, budgeting, forecasting, and measurement
• Understanding of Salesforce, Tableau, and Marketo

At GoTo, diversity and inclusion are key to creating a thriving and dynamic work environment. Our team of GoGetters is driven to learn, explore, connect, and collaborate, valuing the unique perspectives that everyone brings to the table. We take pride in providing our employees with comprehensive benefits, wellness programs, recognition, and opportunities for learning and development worldwide. Our commitment to creating an inclusive space for everyone, regardless of gender, identity, or background, ensures that all team members can contribute to our success and thrive personally and professionally.

Learn More.

Annual Base Salary Range: $84,500.00 - $140,000.00

The above shows our ranges from minimum to maximum. Your compensation will be determined based on your location, experience, and the pay of employees in similar positions. You will also be eligible for a variable pay component and benefits.