Position Overview

Ennoble Care is seeking an experienced Senior Director of Sales Training and Operations to lead our House Calls Sales and Marketing Teams (community liaisons). This leadership role focuses on managing and developing our house calls marketing team, building strategic regional and enterprise sales relationships, and driving data-driven sales performance through robust reporting and analytics. The successful candidate will recruit, train, and manage house-call marketers/liaisons to expand our market presence and drive sustainable revenue growth.

 

Key Responsibilities

House Calls Marketing Team Management

· Recruit, hire, and onboard house calls marketers and business development professionals (community liaisons) to build referral partnerships.

· Develop comprehensive training programs for new and existing marketing staff on house calls services, target markets, and sales methodologies.

· Implement performance management systems, including goal setting, regular coaching, and performance reviews.

· Establish territory assignments and coverage models to optimize market penetration.

 

 

Regional & Enterprise Sales Relationship Development

· Build and maintain strategic relationships with regional health systems, medical groups, and enterprise clients.

· Develop partnerships with Medicare Advantage plans, Medicaid managed care organizations, and commercial insurance providers.

· Cultivate relationships with senior living communities, assisted living facilities, and continuing care retirement communities.

· Establish connections with physician practices, specialty clinics, and hospital discharge planning teams.

· Represent Ennoble Care at regional healthcare conferences, medical society meetings, and industry events.

Sales Analytics & Performance Reporting

· Oversee sales reporting and analytics functions with support from the data analytics team.

· Utilize key performance indicators (KPIs) and dashboards to track marketing team performance, pipeline health, and conversion rates.

· Analyze market trends, referral patterns, and competitive intelligence to inform strategic decisions.

· Create regular reporting cadences for executive leadership on sales performance, market opportunities, and growth projections.

· Implement CRM systems and sales tracking tools to optimize lead management and follow-up processes.

Revenue Growth & Performance Management

· Drive consistent achievement of quarterly and annual revenue targets for the house calls division.

· Recommend pricing strategies and contract structures that ensure profitable growth.

· Monitor market trends, competitive landscape, and customer feedback to inform strategic decisions.

· Collaborate with clinical leadership to ensure service delivery capabilities align with sales commitments.

Cross-Functional Collaboration

· Partner with Clinical Operations to ensure seamless service delivery and client satisfaction.

· Work closely with Marketing to develop lead-generation campaigns and sales-enablement materials.

· Coordinate with Finance on contract terms, pricing models, and revenue recognition.

· Collaborate with Quality and Compliance teams to maintain regulatory adherence and clinical standards.

Qualifications

Required Experience

· 7+ years of sales leadership experience in house calls, home health, assisted living, long-term care, or skilled nursing facilities.

· House calls or home-based medical services experience strongly preferred.

· Proven track record of recruiting, training, and managing sales/marketing teams.

· Experience in performance management, coaching, and professional development of sales professionals.

· Demonstrated success building relationships with healthcare executives, medical directors, and facility administrators.

· Background in post-acute care settings and understanding of referral-based business models.

Industry Expertise

· Deep knowledge of house calls service delivery models and market dynamics (ideal).

· Understanding of home health, assisted living, skilled nursing, or long-term care sales processes and referral patterns.

· Familiarity with Medicare, Medicaid, and managed care reimbursement for home-based services.

· Knowledge of healthcare regulations affecting home-based medical practices and provider operations.

· Experience with senior living communities, continuing care retirement communities, and post-acute care facilities.

Education: Bachelor's degree, MBA, or advanced degree in healthcare administration, business, or related field preferred.

Travel: This role will require travel to Ennoble Care markets to recruit, train and market with employees.

Compensation: Base Salary starts at $170K annually with an Annual Bonus of $50K.