New Product Introduction & Launch Readiness

• Own and manage comprehensive launch readiness plans for new display and docking products across the product lifecycle.
• Drive cross-functional alignment with product management, engineering, technology development, sales, marketing, and online teams.
• Establish, track, and execute against rigorous schedules, milestones, and launch deliverables.
• Identify risks and dependencies early and lead mitigation actions to ensure on-time, high-quality launches.

Product Messaging, Positioning & Competitive Differentiation

• Develop clear, compelling messaging frameworks that articulate product value propositions, differentiation, and target use cases.
• Synthesize competitive intelligence, market trends, and customer insights into actionable positioning.
• Translate complex technical features into customer-relevant benefits for sales, partners, and customers.

Sales Enablement & Content Development

Create and deliver a full suite of sales and marketing materials, including:

• ​Product presentations and pitch decks
• Sales training and enablement content
• Product data sheets and comparison tools
• Digital and online-facing content
• Partner with global marketing, creative, and online teams to ensure consistency, quality, and readiness across channels.
• Support field readiness by equipping sales teams with the tools and narratives needed to confidently sell at launch and beyond.

Cross-Functional Leadership & Communication

• Act as a central point of coordination across global, cross-discipline teams.
• Communicate clearly and regularly with stakeholders and leadership on status, risks, and priorities.
• Continuously refine launch and enablement processes to improve execution speed and quality.

• Bachelor’s degree in marketing, Business, Communications, or a related field; advanced degree is a plus.
• 5+ years of experience in new product introduction, product marketing, sales enablement, program management, or a related role.
• Demonstrated experience launching technology products and delivering sales-facing content.

• Strong understanding of product marketing, NPI processes, and sales enablement best practices.
• Ability to interpret technical concepts and convert them into clear, compelling customer messaging
• Robust critical thinking and analytical skills to understand and assess competitive and external market factors that can influence product positioning.
• Proficiency in Microsoft Office tools (PowerPoint, Word, Excel) and experience creating presentation-based and written assets.
• Familiarity with digital marketing channels, online content, and modern enablement tools.
• Exceptional written, verbal, and visual communication skills.

• Strong organizational and project management capabilities with attention to detail.
• Ability to navigate ambiguity and operate effectively in fast-paced, evolving environments.
• Self-motivated, creative, and execution-oriented with a strong sense of ownership.
• Proven ability to influence across functions without direct authority.