Job Posting Title:
Manager, Public Relations
Req ID:
10131098
Job Description:
As part of the Disney Experiences (DX) Global PR team, the Manager, Public Relations is responsible for leading influencer programming in support of Disney Experiences. This role is part of a specialized bi-coastal team that works closely with partners across the segment to elevate stories among key advocates and content creators.
Responsibilities:
- Drive influencer strategy for client initiatives, including seasonal campaigns, new products and target segments. Provide support for other DX segment businesses, as needed.
- Align with site/LOB teams on campaign/project objectives and creator deliverables. Design content-generating programming that’s creative, engaging and tailored to influencers’ preferences.
- Manage activation planning and on-site hosting, identifying immersive creator content opportunities for individual experiences, meet-ups and large-scale events. Partner with Special Events on budget allocations.
- Cultivate relationships with creator contacts through proactive outreach, regular communication and when applicable, on-site hosting.
- Identify influencers for potential engagement opportunities, evaluating authenticity, reputation, content quality, engagement metrics and alignment with Disney’s brand.
- Oversee the intake process and flow of influencer requests from internal partners.
- Report on campaign/project results and leverage data/metrics to provide valuable insights.
- Stay apprised of emerging social media features/trends and lean into platform-specific programming and content opportunities for target creators.
Required Qualifications:
- Bachelor’s degree in Communications, Public Relations, Journalism, Marketing or related field.
- 5+ years of relevant experience in communications/public relations and/or influencer marketing.
- Excellent writing and storytelling, presentation, and research skills, with an understanding of how to effectively communicate to different audiences.
- Experience leading projects and campaign initiatives with an understanding of overarching goals, objective, and relevant considerations.
- A strategic approach and flair for disruptive thinking, and a unique personal and professional perspective.
- A standout teammate who loves working collaboratively on projects and isn’t afraid to share “blue sky” ideas.
- Experience monitoring communications programs and using data to inform strategy.
- Flexible, organized, and can balance multiple projects simultaneously, while paying close attention to detail.
Desired Qualifications:
- An appreciation for the Disney brand and an understanding of the many global businesses represented within Disney Experiences.
- Willingness and ability to work a flexible schedule as needed.
The hiring range for this position in Glendale is $113,800 to $152,500 per year. The base pay actually offered will take into account internal equity and also may vary depending on the candidate’s geographic region, job-related knowledge, skills, and experience among other factors. A bonus and/or long-term incentive units may be provided as part of the compensation package, in addition to the full range of medical, financial, and/or other benefits, dependent on the level and position offered.
Job Posting Segment:
Comms & PA
Job Posting Primary Business:
Content Creation & Digital Integration
Primary Job Posting Category:
Public Relations
Employment Type:
Full time
Primary City, State, Region, Postal Code:
Glendale, CA, USA
Alternate City, State, Region, Postal Code:
Date Posted:
2025-09-15