The U.S. Personal Bank delivers a wide array of banking, payments, lending and investment services to individual consumers and small businesses. To deliver on our brand promise, we must operate as a truly client-centric organization, driving a high tech, high touch experience for the full Citi relationship, particularly in the U.S. To do so, we have aligned our structure with our strategy to ensure we win in the U.S., our largest market, and drive greater client-centricity across product, segment, and geography. Marketing & Franchise Development team is focused on Digital Sales transformation and enabling next-gen existing customer evolution. This individual would manage our existing customer cross-sell and merchandizing strategy across all Lending, Retail Bank, Wealth, Travel and Spend products. This individual contributor role will report into SVP, Digital Sales and would lead a Digital P&L function across a Product line like Lending, Retail, Wealth, Travel or Spend.

Responsibilities:

• Define end to end roadmap and strategy to drive digital commerce growth for existing customers
• Lead and own offer Placement & Merchandizing strategy, data driven performance marketing insights, Test & Learn initiatives and new feature recommendations
• Evaluate the potential to leverage and implement personalization strategies with key stakeholders
• Leverage research, analytics, data-driven insights to develop marketing roadmaps, improve user experiences and increase client engagement
• Create experiences that drive repeat and loyal buyers of Citi’s products and solutions.
• Actively drive year over year growth, including, but not limited to, customer visits and overall engagement
• Identify innovations and lead “test and learn” experiments to increase customer value
• Defines and measures the KPIs for a platform product
• Manage external partners and ongoing relationships with technology, operations, and risk partners among others to progress overall objectives.
• Appropriately assess risk when business decisions are made, demonstrating particular consideration for the firm's reputation and safeguarding Citigroup, its clients and assets, by driving compliance with applicable laws, rules and regulations, adhering to Policy, applying sound ethical judgment regarding personal behavior, conduct and business practices, and escalating, managing and reporting control issues with transparency.

Qualifications:

• 6-10 years of experience in ecommerce leading strategy and execution preferred.
• Knowledge of Digital sales and revenue drivers, Placement & Merchandizing strategy, marketing performance insight and Analytics dashboards
• Demonstrated customer centricity to define shape solutions and meet financial goals.
• Drive innovation through Digital experience by leveraging analytics

Education:

• Bachelor’s/University degree, Master’s degree preferred

This job description provides a high-level review of the types of work performed. Other job-related duties may be assigned as required.

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Job Family Group:

Marketing

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Job Family:

Digital & Social Media Marketing

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Time Type:

Full time

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Primary Location:

Wilmington Delaware United States

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Primary Location Full Time Salary Range:

$114,720.00 - $172,080.00

In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.

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Most Relevant Skills

Please see the requirements listed above.

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Other Relevant Skills

For complementary skills, please see above and/or contact the recruiter.

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Anticipated Posting Close Date:

Aug 05, 2025

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Citi is an equal opportunity employer, and qualified candidates will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other characteristic protected by law.

 

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