Business & Country Leadership

• Define and execute the Kazakhstan growth strategy aligned with regional and global priorities.
• Lead annual business planning, revenue forecasting, and growth initiatives to achieve business objectives.
• Build, develop, and maintain an engaged, high-performing organization focused on accountability and results.
• Represent the company in Kazakhstan, strengthening brand presence, customer relationships, and market reputation.
• Identify and capitalize on new market opportunities, industry sectors, and strategic partnerships.

Sales Growth & Customer Excellence

• Develop and implement effective sales strategies and contingency plans to consistently deliver business plan targets.
• Drive account retention through Account Sustainability Audits (ASA), minimizing competitive losses and protecting market share.
• Champion Customer Value Advantage (CVA) methodologies to document and communicate customer value, supporting pricing and profitability objectives.
• Expand business within existing accounts while identifying and securing new growth opportunities.

Sales Force Leadership

• Lead, coach, and motivate the commercial team to maximize individual and collective performance.
• Establish robust sales forecasting, target-setting, and performance management processes.
• Drive corrective actions and development plans to address performance gaps and accelerate growth.
• Lead the Sales & Operations Planning (S&OP) process to align commercial execution with operational capabilities.
• Partner with Application Specialists and technical teams to ensure customers receive best-in-class product and application support.

Strategic Planning & Business Reviews

• Conduct regular business reviews, including market assessments and SWOT analyses, to identify risks and opportunities.
• Develop and execute profitable market segment strategies that support long-term growth.
• Manage monthly, quarterly, and annual planning cycles, budgets, and expenditure controls.
• Translate market insights into actionable strategies that improve competitive positioning and business performance.

Financial & Operational Performance

• Deliver revenue and gross profit results in line with business plan objectives.
• Manage SG&A expenses effectively while maintaining operational excellence.
• Develop and execute pricing strategies that enhance profitability and value realization.
• Drive inventory optimization and working capital performance.
• Ensure strong Accounts Receivable (A/R) results and sustainable cash flow management.
• Promote innovative solutions and technologies that create customer value and improve business profitability.