We are seeking an experienced Director of Growth Marketing to lead the strategy, development and execution of our top-of-funnel multi-channel marketing strategies. The Growth Marketing team owns the demand creation for our products – driving leads through thoughtful account-based marketing strategies and content across channels (in-person events, webinars, email, web). The team partners closely with our Product Marketing and Corporate Communication teams to develop narratives that will stand out from the competition and gain traction in a crowded marketplace. Growth Marketing also runs a small team of business development reps to generate and qualify high quality leads for our sales teams to pursue.
This role will be pivotal in building interest in our products, increasing brand visibility, and generating qualified leads that align with our business goals. You’re equally comfortable writing a narrative, creating compelling visuals, and crunching numbers. You know how to communicate complex ideas in simple ways through a combination of storytelling and data. You have a history of delivering results in complex, cross-functional projects. You can demonstrate a deep understanding of our buyers’ challenges and find the right ways to connect and communicate with them.
You will work closely with senior leadership and collaborate cross-functionally to ensure alignment on shared objectives and KPIs. The position is ultimately about go-to-market strategy, effective marketing, sound decision making, and relationship-building. You will be at the heart of our commercialization strategies and you will have an opportunity to create instant and lasting impact on the growth of our organization. Expect a steady flow of special projects, as well.
About Included Health
Included Health is a new kind of healthcare company, delivering integrated virtual care and navigation. We’re on a mission to raise the standard of healthcare for everyone. We break down barriers to provide high-quality care for every person in every community — no matter where they are in their health journey or what type of care they need, from acute to chronic, behavioral to physical. We offer our members care guidance, advocacy, and access to personalized virtual and in-person care for everyday and urgent care, primary care, behavioral health, and specialty care. It’s all included. Learn more at
includedhealth.com.
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Included Health is an Equal Opportunity Employer and considers applicants for employment without regard to race, color, religion, sex, orientation, national origin, age, disability, genetics or any other basis forbidden under federal, state, or local law. Included Health considers all qualified applicants in accordance with the San Francisco Fair Chance Ordinance.