Welcome to Warner Bros. Discovery… the stuff dreams are made of.

Who We Are…

When we say, “the stuff dreams are made of,” we’re not just referring to the world of wizards, dragons and superheroes, or even to the wonders of Planet Earth. Behind WBD’s vast portfolio of iconic content and beloved brands, are the storytellers bringing our characters to life, the creators bringing them to your living rooms and the dreamers creating what’s next…

From brilliant creatives, to technology trailblazers, across the globe, WBD offers career defining opportunities, thoughtfully curated benefits, and the tools to explore and grow into your best selves. Here you are supported, here you are celebrated, here you can thrive.

Your New Role…

Your Role Accountabilities…

• Serve as operational expert for CNN’s subscriber acquisition and engagement initiatives, including owning end-to-end execution of e-mail, web and paid social campaigns.  

• Responsible for creating, implementing and optimizing campaigns, and for tracking and reporting on campaign performance.  

• Lead the coordination of digital assets across design and copywriting teams, ensuring all campaigns have corresponding marketing material.   

• Make ongoing recommendations on creative and campaign strategy, landing pages, email templates, and other marketing material.   

• Maintain the performance and health of the email channel with regard to data reliability, audience segmentation, list hygiene, and deliverability. 

• Consolidate data from a variety of sources including website traffic, social media engagement and campaigns, and use data to help identify opportunities to optimize marketing campaigns 

Qualifications & Experience…

• 5+ years of experience implementing and managing audience acquisition or growth marketing campaigns; subscription marketing experience preferred 

• Experience with marketing technology tools, CDPs, Facebook Ads and Google Ads, with a strong understanding of best practices as it relates to campaign structures, creative strategy and conversion optimization 

• Excellent understanding of email best practices and hands-on experience creating and managing campaigns with ESPs 

• Knowledge of general UX design, web pixel/tagging structures and HTML. 

• Strong working knowledge with analytics and business Intelligence tools like Adobe Analytics, Looker, Tableau, Domo, or similar, and know 

• Extremely organized and detailed oriented  

• Highly analytical, comfortable working with data, setting up models and dashboards 

• BA/BS degree (or higher) 

How We Get Things Done…

This last bit is probably the most important! Here at WBD, our guiding principles are the core values by which we operate and are central to how we get things done. You can find them at www.wbd.com/guiding-principles/  along with some insights from the team on what they mean and how they show up in their day to day. We hope they resonate with you and look forward to discussing them during your interview.

Championing Inclusion at WBD

Warner Bros. Discovery embraces the opportunity to build a workforce that reflects the diversity of our society and the world around us. Being an equal opportunity employer means that we take seriously our responsibility to consider qualified candidates on the basis of merit, without regard to race, color, religion, national origin, gender, sexual orientation, gender identity or expression, age, mental or physical disability, and genetic information, marital status, citizenship status, military status, protected veteran status or any other category protected by law.

If you’re a qualified candidate and you require adjustments or accommodations to search for a job opening or apply for a position, please contact us at [email protected].

In compliance with local law, we are disclosing the compensation, or a range thereof, for roles in locations where legally required. Actual salaries will vary based on several factors, including but not limited to external market data, internal equity, location, skill set, experience, and/or performance. Base pay is just one component of Warner Bros. Discovery’s total compensation package for employees. Pay Range: $93,800.00 - $174,200.00 salary per year. Other rewards may include annual bonuses, short- and long-term incentives, and program-specific awards. In addition, Warner Bros. Discovery provides a variety of benefits to employees, including health insurance coverage, an employee wellness program, life and disability insurance, a retirement savings plan, paid holidays and sick time and vacation.