Director, Customer Advocacy

Posted:
9/13/2024, 12:21:42 PM

Location(s):
California, United States ⋅ Sunnyvale, California, United States

Experience Level(s):
Senior

Field(s):
Growth & Marketing ⋅ Sales & Account Management

Workplace Type:
Hybrid

Pay:
$149/hr or $309,920 total comp

No Agency Submissions Accepted.

Location: This is a hybrid role.  

Onwards Together!

Illumio, the pioneer and market leader of Zero Trust segmentation, prevents breaches from becoming cyber disasters. Illumio protects critical applications and valuable digital assets with proven segmentation technology purpose-built for the Zero Trust security model. Illumio ransomware mitigation and segmentation solutions see risk, isolate attacks, and secure data across cloud-native apps, hybrid and multi-clouds, data centers, and endpoints, enabling the world’s leading organizations to strengthen their cyber resiliency and reduce risk.  

Illuminate the future with Illumio and join a team that’s passionate about developing cutting-edge security solutions that protect the world's most critical assets. 

Our Team's Vision:

Our Marketing team illuminates and evolves the global brand, driving revenue and empowering future success for our Sales team. As a leader in Zero Trust Segmentation, we are dedicated to helping organizations prevent cyberattacks and mitigate the impact of ransomware. 

Renowned for our innovative solutions and collaborative spirit, we foster an inclusive environment within Marketing and across the company. Join one of the industry's most creative and dynamic teams, where you'll discover opportunities to excel, be empowered to set ambitious goals and define your path to success! 

About the role: 

Illumio is looking for a marketing leader who loves customers as much as the company does.  The Director of Customer Advocacy will put customer storytelling at the center of everything we do. This role will shape the global customer advocacy program, build the team, partner with our customer advocates to celebrate their success, and collaborate with a wide range of teams including customer success, marketing and sales.   

You should be a self-starter who is enthusiastic about celebrating customer success, who builds relationships with ease and is passionate about storytelling with a customer lens. The candidate should be excited to shape the future of cybersecurity at a high-growth enterprise software company.  

The Customer Advocacy Director manages the customer reference program and oversees all aspects of customer advocacy. This role will collaborate closely with other customer marketing functions including community and demand gen. 

This role reports to the VP, Corporate Marketing and Communications. 

Your Impact: 

  • Developing a strategic plan to build a strong pipeline of customer advocates and stories. 
  • Building strong relationships with customers and collaborating to share their stories across a multitude of vehicles. 
  • Managing cross-functional collaboration to ensure an optimal engagement model and joint KPIs. 
  • Delivering a robust reporting model to track progress and provide insights. 
  • Creating a scalable plan for identifying and nurturing customers along the advocacy spectrum. 
  • Ensuring delivery against program KPIs, including securing references, developing targeted customer stories and case studies, as well as securing keynote speakers and customers willing to speak with media. 
  • Developing and driving internal planning, communication, and reporting processes. 
  • Leading a collaborative and results-oriented team. 

Your Toolkit:

  • At least 10 years of proven experience in leading global customer advocacy teams. 

  • Experience collaborating with various business functions, managing executive key stakeholders, and delivering consistent customer engagement ideally within the tech industry. 

  • Proven success in building and managing teams with expertise in customer journeys. 

  • Proven success in enabling a two-way stream with customer-facing teams and building trusted relationships with customers. 

  • Experience  collecting feedback, guiding teams to maintain a customer-centric approach, and aligning with marketing, branding, and sales strategies.  

  • Experience in measuring ROI and driving continuous improvement within the advocacy team. 

  • Proven success in having a Creative approach to delivering innovative and engaging customer experiences 

  • Experience with G2 crowd and Peer Insights 

  • Bachelor degree in Marketing, Business, or similar discipline.  

Compensation:

$ 200,000 USD - $240,000 USD

The pay range for this job level is a general guideline only and not a guarantee of compensation or salary. Additional factors considered in extending an offer include responsibilities of the job, education, location, experience, knowledge, skills, abilities, and internal equity, alignment with market data, or applicable laws. 

At Illumio we offer a wide range of benefits to our eligible team members. Our benefit programs vary by location and can include Medical, Dental, Vision Coverage – Health and Dependent Savings Accounts – Life and Disability Programs – Paid Parental Leave – Voluntary Benefit Programs – Company Sponsored Wellness Program – Wellness Reimbursement Program - Retirement Savings – Equity Opportunities – Paid time off and Paid Holidays – Employee Incentive Program. #LI-AF1 #LI-HYBRID

Our Commitment: 

Illumio believes that an environment of unique backgrounds, experiences, viewpoints, and individual contributions drives our success and makes us stronger together. We are dedicated to creating and maintaining a diverse culture and emphasizing inclusion and belonging.