Senior/Principal Product Manager, C2C Growth

Posted:
3/18/2025, 3:24:14 PM

Location(s):
Hong Kong, Hong Kong

Experience Level(s):
Senior

Field(s):
Product

OKX will be prioritising applicants who have a current right to work in Hong Kong, and do not require OKX's sponsorship of a visa.

Who We Are

At OKX, we believe that the future will be reshaped by crypto, and ultimately contribute to every individual's freedom. OKX is a leading crypto exchange, and the developer of OKX Wallet, giving millions access to crypto trading and decentralized crypto applications (dApps). OKX is also a trusted brand by hundreds of large institutions seeking access to crypto markets. We are safe and reliable, backed by our Proof of Reserves. Across our multiple offices globally, we are united by our core principles: We Before Me, Do the Right Thing, and Get Things Done. These shared values drive our culture, shape our processes, and foster a friendly, rewarding, and diverse environment for every OK-er. OKX is part of OKG, a group that brings the value of Blockchain to users around the world, through our leading products OKX, OKX Wallet, OKLink and more.

About The Opportunity

We are seeking a highly skilled C2C Overseas Growth Product Manager to develop and execute growth strategies for key overseas markets.
This role involves driving localization research, implementing market-specific requirements, and collaborating with global teams to achieve rapid business growth.

What You'll Be Doing

Growth Strategy Planning:
- Develop and implement growth strategies for core overseas C2C markets, focusing on user acquisition, transaction volume growth, and market share expansion.
- Analyze market trends, competitive landscapes, and user behavior to create actionable growth plans.
- Define and monitor key performance indicators (KPIs) to ensure targets are met.
Localization Research and Implementation:
- Conduct in-depth research on localization needs in overseas markets, including user habits, cultural differences, and legal requirements.
- Collaborate with product, operations, and design teams to implement localization strategies.
- Continuously optimize product features and user experience to improve satisfaction and retention.
Cross-functional Collaboration:
- Work closely with overseas market teams, technical teams, and data teams to ensure effective execution of growth strategies.
- Coordinate resources to deliver cross-departmental projects on time.
Data Analysis and Decision Support:
- Identify growth opportunities and bottlenecks through data analysis, providing actionable insights.
- Regularly produce growth reports to support management decision-making.
Market Expansion and Partnerships:
- Explore partnership opportunities in overseas markets and build relationships with local partners.
- Drive marketing campaigns to enhance brand awareness and user engagement.

What We Look For In You

Education:
- Bachelor’s degree or higher in Marketing, Business Administration, Economics, Computer Science, or related fields.
Experience:
- Minimum 5 years of experience as a Product Manager or in growth-related roles within the internet industry. Experience in C2C or cross-border e-commerce is a plus.
- Proven track record in driving growth in overseas markets, particularly in Southeast Asia or CIS regions.
Skills:
- Excellent communication skills in both English and Chinese, with the ability to collaborate effectively with global teams.
- Familiarity with Growth Hacking methodologies and hands-on experience in user acquisition, retention, and monetization.
- Strong data analysis skills, proficient in tools such as SQL and Excel.
- Market-sensitive with the ability to quickly identify user needs and market opportunities.

Nice-To-Have

Experience in scaling overseas markets from 0 to 1 is a strong plus.
Experience managing cross-cultural teams is a plus.

Perks & Benefits

Competitive total compensation package
L&D programs and Education subsidy for employees' growth and development
Various team building programs and company events
Wellness and meal allowances
Comprehensive healthcare schemes for employees and dependants
More that we love to tell you along the process!

OKX

Website: https://www.okx.com/

Headquarter Location: Victoria, Beau Vallon, Seychelles

Employee Count: 1001-5000

Year Founded: 2017

IPO Status: Private

Industries: Apps ⋅ Bitcoin ⋅ Blockchain ⋅ Cryptocurrency ⋅ Finance ⋅ Financial Services ⋅ FinTech ⋅ Information Technology ⋅ Internet ⋅ Web3

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