About the Role

We are looking for a Senior Javascript Developer to join our Web Optimization team. In this role you will be responsible for web development supporting business objectives while providing senior-level experience in software development lifecycle phases from concept and design to development.

What You Will Do in This Role

• Plan, develop, and execute A/B tests using Adobe Target to evaluate the effectiveness of website changes, features, and campaigns.

• Design test variations and segmentation strategies to target specific audience segments and maximize test effectiveness.

• Implement test setups, including configuring audience targeting, setting up test variations, and defining success metrics and tracking.

• Stay up-to-date on industry best practices, trends, and advancements in A/B testing methodologies, Adobe Target capabilities, and optimization techniques.

• Troubleshoot front end performance issues related to tagging and testing using JavaScript, CSS, HTML

• Recommend, develop, and implement process improvements in Adobe Target usage, and in development lifecycle (build processes, version control, handoff to AEM team), not limited to the current technology stack

• Support and mentor other developers, assisting to debug issues as a team whenever possible

• Collaborate in grooming meetings and other Agile ceremonies, providing feedback on LOE and feasibility of requirements for each ticket

• Provide prompt and adequate support to Optimization Leads on any technical issues, bugs or clarification needed.

• Collaborate effectively and promptly with QA Engineers, fixing defects and delivering complete tasks as per requirements

What You’ll Need to be Successful in this Role

• Bachelor’s degree in Computer Science, Engineering, or any other related marketing field or four or more years of work experience.

• 5+ years experience as frontend Web developer, experience with Adobe Target development preferred.

• Knowledge of Marketing technology stack with focus on content personalization solutions.

• Proficiency in web technologies including HTML, CSS, JavaScript, and familiarity with content management systems (CMS).

• “Nice to have” development skills: Python, NodeJS, React, or similar

• Ability to manage multiple projects simultaneously, prioritize tasks effectively, and meet deadlines in a fast-paced environment.

• Detail-oriented with a focus on accuracy and precision in test setup and analysis.

• Development lifecycle: Must be very familiar with stakeholder and QA engineer collaboration, Scrum ceremonies, Version control, code review processes, unit testing

• Experience in partnering with Business and IT teams at multiple levels to drive alignment and delivery of complex problems.

• Experience in leading Adobe target implementations across Web properties.

• Ability to work collaboratively with cross functional teams like product owners, technologies teams, and marketing partners.

• Communication, project management and strategic thinking skills along with strong technical experience along with ability to communicate complex concepts effectively

• Strong written and oral communication skills.

• Able to work with distributed team members under Agile methodologies (Scrum, Kanban).

• Certifications: Adobe Target Professional Certification (preferred)

Gen is proud to be an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive and accessible environment for all employees. All employment decisions are based on merit, experience, and business needs, without regard to race, color, national origin, age, religion, sex, pregnancy (including childbirth or related medical conditions), genetic information, disability (physical or mental), medical condition, marital status, sexual orientation, gender identity or gender expression, military or veteran status, or any other consideration made unlawful by federal, state, or local law. Gen strictly prohibits unlawful discrimination based on such protected characteristics and seeks to recruit the most talented candidates from diverse cultures and backgrounds. 

We also consider employment-qualified individuals with arrest and conviction records. In addition, we will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Learn more about pay transparency. 

Gen complies with all anti-discrimination laws. 

To conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.