ABOUT US

We’re the world’s leading provider of secure financial messaging services, headquartered in Belgium. We are the way the world moves value – across borders, through cities and overseas. No other organisation can address the scale, precision, pace and trust that this demands, and we’re proud to support the global economy. 

We’re unique too. We were established to find a better way for the global financial community to move value – a reliable, safe and secure approach that the community can trust, completely. We’re always striving to be better and are constantly evolving in an ever-changing landscape, without undermining that trust. Five decades on, our vibrant community reflects the complexity and diversity of the financial ecosystem. We innovate diligently, test exhaustively, then implement fast. In a connected and exciting era, our mission has never been more relevant. Swift now has a presence in 200+ countries and legal territories to serve a community of more than 12,000 banks and financial institutions.   

1. Product & Market Discovery

• Actively capture and structure customer needs through direct engagement (1:1 meetings, workshops, user groups, pilots).
• Translate customer problems into clear use cases, value propositions and problem statements.
• Validate concepts through customer feedback, prototypes, and early market testing.

2. Product Strategy & Marketing Planning

• Own the product narrative: why the product exists, who it is for, and what value it delivers.
• Ensure consistency of messaging across documentation, presentations, sales enablement and customer communications.
• Contribute to go‑to‑market positioning, pricing logic and value articulation.

3. Product Definition, Business Cases & Requirements

• Produce and maintain structured product artefacts, including:
  • Product definitions and scope
  • Business cases
  • Use case definitions
  • Functional and non‑functional requirements
• Act as the primary interface between commercial teams, IT, operations and other internal stakeholders.
• Coordinate approvals and ensure alignment across governance, delivery and commercial readiness.

4. Product Launch & Go‑to‑Market Execution

• Manage all aspects of the launch plan, including:
  • Product and pricing offers
  • Promotion and communications
  • Training of internal commercial teams and customers
• Ensure that customer‑facing and operational documentation is complete, accurate and usable at launch.

5. Operational Documentation & Product Run‑the‑Business

• Produce and govern operational and customer documentation, such as:
  • Rule books and specifications
  • Service descriptions
  • User guides and FAQs
  • Operational and support guides
• Ensure documentation is aligned with actual product behaviour, delivery processes and customer journeys.
• Collaborate with operations, support and IT to continuously improve clarity, usability and correctness of product artefacts.

6. Portfolio & Lifecycle Management

• Define and track sales targets, adoption metrics and P&L performance.
• Identify opportunities for product improvements, renewals or decommissioning.
• Ensure feedback from customers, operations and support is systematically incorporated into roadmap decisions.

7. Customer Engagement & Thought Leadership

• Prepare and deliver compelling customer presentations and product storytelling.
• Engage directly with customers through:
  • 1:1 meetings
  • User groups and working groups
  • Industry events and forums
• Facilitate structured feedback loops and ensure customer insights influence product strategy and execution.

8. Market Intelligence & Knowledge Sharing

• Share insights proactively with internal teams and contribute to strategic discussions.
• Represent the product and organisation in relevant industry bodies, regulatory forums and associations.

9. Coaching & Capability Building

• Support skill development in product thinking, documentation, customer engagement and storytelling.
• Promote best practices in product management, customer centricity and operational excellence.