At GE Appliances, a Haier company, we come together to make “good things, for life.”  As the fastest-growing appliance company in the U.S., we’re powered by creators, thinkers and makers who believe that anything is possible and that there’s always a better way.  We believe in the power of our people and in giving them the freedom to explore, discover and build good things, together.  

The GE Appliances philosophy, backed by three simple commitments defines the way we work, invent, create, do business, and serve our communities: we come together, we always look for a better way, and we create possibilities. 

Interested in joining us on our journey? 

The Principal National Account Manager – Contract is responsible for driving growth and strengthening GE Appliances’ partnerships with key national distributors within Contract Sales. This role requires a seasoned sales professional who can leverage industry expertise to develop winning programs that accelerate sales, expand market share, and maximize profitability in both Appliances and Air & Water products.

The Principal National Account Manager will cultivate strong relationships across all levels of the customer’s organization, serving as the primary liaison between the customer and GE Appliances’ cross functional teams such as Product Teams, Marketing, Supply Chain, Finance, Operations, and Customer Service teams. Through deep customer insight, collaborative execution, and strong commercial leadership, this role ensures alignment on strategic initiatives and delivers exceptional value to both the customer and GE Appliances.

Position

Principal National Account Manager – Contract

Location

USA, Louisville, KY

How You'll Create Possibilities

Sales Strategy & Business Growth

• Achieve sales and margin targets through effective collaboration with GE Appliances HQ and Field Sales teams.

• Identify business opportunities; develop and present sales growth strategies for Appliances and Air & Water products/initiatives.

• Develop and present tailored sales growth strategies that align customer needs with GE Appliances’ product and program offerings.

• Manage and optimize customer financial incentive programs to maximize impact, return on investment, and overall profitability.

Customer Relationship Management

• Develop and maintain strong relationships across all levels of customer organizations, serving as a trusted advisor and primary point of contact.

• Act as the liaison between customers and GE Appliances’ cross‑functional teams, ensuring alignment, responsiveness, and a seamless customer experience.

• Collaborate with customers on merchandising, marketing programs, product planning, and other initiatives that support mutual growth.

Voice of Customer & Cross‑Functional Collaboration

• Become an Air & Water expert for the Contract Channel, liaison for ASMs and their accounts

• Communicate actionable Voice of Customer insights to Product Management, Marketing, Supply Chain, Customer Service, and Finance.

• Influence internal teams to prioritize customer needs and support key business opportunities.

• Partner cross‑functionally to ensure programs, product launches, and customer commitments are executed with excellence and delivered on time.

Coaching, Influence & Regional Execution

• Coach, guide, and influence Area Sales Managers (ASMs) to drive national strategies and priorities at the regional and local levels.

• Ensure ASMs are equipped with the tools, training, and messaging needed to execute strategic initiatives across their markets.

• Promote best‑practice sharing across regions to strengthen consistency, accelerate execution, and improve sales performance.

• Align regional execution plans with national goals to ensure consistent customer experience and growth impact across all geographies.

eCommerce & Digital Integration

• Lead discussions with customers on eCommerce integration, including digital system connectivity, ordering platforms, and data‑sharing opportunities.

• Identify and champion enhancements that improve digital execution, visibility, and operational efficiency.

Operational Excellence & Administrative Execution

• Execute administrative tasks and program requirements to meet internal and external deadlines with accuracy and consistency.

• Ensure data integrity, timely reporting, and accurate forecasting that supports business planning and customer alignment.

• Support continuous improvement efforts to streamline processes and enhance the customer experience.

What You'll Bring to Our Team

Minimum Qualifications/Requirements

• Bachelor’s degree or equivalent sales/ industry experience

• Minimum of 7 years of relevant sales experience

• Demonstrated strong financial and analytical skills with the ability to build and manage sizable profitability models with various levels of complexity

• Ability to travel as needed to support customers, up to 40%

• Excellent communication, negotiation, influencing, and relationship management skills

Desired Characteristics/Qualifications

• Experience calling on related customer accounts or segments

• Proven ability to lead cross-functional initiatives and drive business growth through strategic partnerships

• Experience in developing, organizing, and implementing sales plans

• Proven record of building relationships with customers, management, and peers to drive results

• Mastery of internal systems and processes

Our Culture

Our work is centered on our People and Culture as reflected in our Zero Distance philosophy and we recognize the importance of reaffirming our commitment to inclusion and diversity (I&D). This underscores our commitment to fostering an environment where every individual feels valued, connected, and empowered to contribute, while positioning our organization to adapt seamlessly to the evolving needs of our workforce and communities.

This reflects our dedication to creating solutions that: Empower colleagues by fostering an environment where all voices are heard, valued, and encouraged to contribute. Strengthen communities where we live and work. Reinforce a culture of belonging, purpose, and engagement. Reflect the diversity of the communities we serve through our workforce, products, and practices.

By further embedding Zero Distance into our People and Culture framework, we will continue to build a deeply connected organization. We are cultivating a culture of engagement, belonging, and connection, because while attracting new talent remains a priority, retention is a cornerstone of our strategy.

GE Appliances is a trust-based organization. It is important we offer our employees the flexibility they need to do their best work while balancing the needs of the business and individuals. When you join GE Appliances, you will have the opportunity to work with your leader to create a flexible work arrangement that balances the needs of the individual, team, and organization.

GE Appliances is an Equal Opportunity Employer.  Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

GE Appliances participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S

If you are an individual with a disability and need assistance or an accommodation to use our website or to apply, please send an e-mail to [email protected]