Data Analyst

London

CL9

Accenture Song accelerates growth and value for our clients through sustained customer relevance. Our capabilities span ideation to execution: growth, product and experience design; technology and experience platforms; creative, media and marketing strategy; and campaign, content and channel orchestration. With strong client relationships and deep industry expertise, we help our clients operate at the speed of life through the unlimited potential of imagination, technology and intelligence. Visit us at: www.accenture.com/song

Our Team

TMW is a leading integrated creative and communications agency, based across London and Bristol. Proudly wired differently, we believe that the best ideas work everywhere. We combine standout creativity with end-to-end connectivity to create ideas that move people in every channel.

We're dedicated to creating a workplace that reflects the world we want to live in, and ensuring TMW is a place for everybody.

Job Role

This role will support the TMW Data Team delivering a breadth of data outputs, from campaign counts to analysis of customer behaviour, in support of a QSR client and their loyalty scheme programme delivery and optimisation.

You will have a passion for using data to help clients understand their customer base across acquisition, growth and retention; helping them make better decisions matched with an inquisitive, problem-solving mind.

Main responsibilities and accountabilities

• Analyse data from the client database and related client data repositories, e.g. the ESP, to understand customer and campaign performance

• Run data discovery and audience counts to support campaign development

• Liaise with the client to identify, using data, opportunities and threats to the health of the performance of their customer base

• Understand and be able to deliver projects such as RFM, LTV, marketing optimisation, basket analysis, spend associations, churn analysis, promotional performance

• Lead delivery of smaller projects and work as part of a team on other projects ensuring robust and timely delivery of all aspects of an analytical project.

• Ensure that any proposed methodology is analytically robust and appropriate rigour is applied throughout the entire process to ensure the solution is fit-for-purpose.

• Ensure all analysis is accurate and a QA process followed

Other responsibilities

• Build good working relations with all immediate colleagues and the McDonald’s CRM and digital team

• Work well as part of a team, supporting the delivery of work across the client

• Have an awareness of market leading and emerging technologies and languages related to data science, analytics and visualisation. Have an awareness of market leading and emerging analytical methodologies and techniques and their applications.

Essential

• An undergraduate degree in computer science, business analytics, applied mathematics, statistics, engineering, economics, social sciences or related fields.

• Curiosity, enthusiasm, positive attitude, a passion to build, and a willingness to seek and learn new concepts.

• An iterative approach to analysis through continuous challenge and enquire.

• Outstanding analytical skills.

• Experience in customer/CRM analytics

• Proven track record of working with data to drive better business decisioning.

• Experience of languages including Python and SQL for the purposes of analysis.

• Experience of analysing large datasets contained within client databases

Desirable

• A post-graduate degree in computer science, business analytics, applied mathematics, statistics, engineering, economics, social sciences or related fields.

• Experience of visualisation tools including Power Business Intelligence (BI) and Tableau

• Experience of GA and digital data

Skills and competencies

• Keen understanding of business objectives and ability to apply this understanding to deliver analytical projects for difficult and complex technical issues.

• Interpret complex data and extract that ‘business value add’.

• Strong, results-driven personality with a high level of enthusiasm, energy and confidence

• Should be passionate and bring expertise in creating a data "discovery-driven" culture.

• Excellent interpersonal skills; able to work with both technical and non-technical people.

• Excellent oral and written communication skills, including the ability to explain analytic results and models to a non-technical audience.

• A thriving career with the chance to learn from passionate, talented colleagues and mentors. Exciting and varied client work with as much opportunity as you can handle. And a hugely sociable team to get to know.

  Our Total Rewards consist of a competitive basic salary, annual performance bonus, opportunities to acquire equity and a wide range of health and wellbeing benefits. These include perks such as:

• Up to 30 days of leave to spend each year plus 3 extra volunteering days per year for charitable work of choice.

• Family-friendly and flexible working policies.

• A range of generous Parental Leave offerings.

• Attractive pension plan with financial wellbeing support and resources.

• Private healthcare insurance plan and Mental Wellbeing support.

• Employee Assistance Programme, Career Development and Counselling.

Please note that with all of our roles, you should expect some in-person time for collaboration, learning and building relationships with clients, peers, leaders and communities. 

As an employer, we will be as flexible as possible to support your specific work/life needs. 

Application Deadline: Ongoing

Accenture reserves the right to close the role, at any time.

#TMW

About Accenture

Accenture is a leading global professional services company that helps the world’s leading businesses, governments and other organizations build their digital core, optimize their operations, accelerate revenue growth and enhance citizen services—creating tangible value at speed and scale. We are a talent- and innovation-led company with approximately 791,000 people serving clients in more than 120 countries. Technology is at the core of change today, and we are one of the world’s leaders in helping drive that change, with strong ecosystem relationships. We combine our strength in technology and leadership in cloud, data and AI with unmatched industry experience, functional expertise and global delivery capability. Our broad range of services, solutions and assets across Strategy & Consulting, Technology, Operations, Industry X and Song, together with our culture of shared success and commitment to creating 360° value, enable us to help our clients reinvent and build trusted, lasting relationships. We measure our success by the 360° value we create for our clients, each other, our shareholders, partners and communities.

Visit us at www.accenture.com 

Equal Employment Opportunity Statement     

We believe that no one should be discriminated against because of their differences. All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, sexual orientation, gender identity or expression, marital status, citizenship status or any other basis as protected by applicable law. Our rich diversity makes us more innovative, more competitive, and more creative, which helps us better serve our clients and our communities.