Job Posting Title:

Senior Manager - Ad Sales, Star Sports

Req ID:

10090660

Job Description:

ABOUT THE ROLE:

The incumbent will lead a team of Key Account Manager(s) responsible for driving revenue within a set of accounts by selling our sports advertising and branded solutions to media agencies and marketeers. The position holder will drive relationships with a designated set of key strategic accounts and build strategies to strengthen and leverage these relationships to maximize revenue and yield higher client wallet share across sports properties.

CONTEXT:

Star Sports being the largest sports broadcaster in the country is a true home of sports with a diverse high impact portfolio comprising of marquee properties such as the Indian Premier League, ICC World Cup, etc. To drive the ad sales agenda across these marquee properties, we are looking for an Account Director to strategically drive relationships with key clients and lead the team to strengthen and maintain long term associations by comprehending existing and emerging client requirements which can result in new opportunities for revenue generation.

KEY RESPONSIBILITIES:

• Develop a thorough understanding of the product, its strengths, positioning, content etc. to be leveraged for pitch impact and effectiveness

• Develop a thorough understanding of the industries/categories being serviced as well as unique marketing challenges being faced at each client organization

• Have a macro view of account clusters, media plans and revenue potential and assign targets to the team accordingly

• Network, engage with and build strong relationships across levels at client as well as agency organizations to understand business trends, have direct visibility on upcoming campaigns and revenue potential

• Build strategies to strengthen relationships within existing clients. Demonstrate thought partnership through a comprehensive understanding of the client and agency organization, their marketing needs, campaign efficiency metrices etc

• Leverage key relationships with clients and agencies to drive high value deals, complex negotiations and identify opportunities to maximise market share and revenue

• Help team deliver maximum value on deals by collaborating with cross-functional teams across the organization (PRS, Operations) and taking complete ownership of deal execution, client servicing and post evaluations of campaigns. Manage escalations as and when they arise.

• Ensure adherence to internal processes and compliance guidelines by the team

• Analyse data and prepare accurate monthly revenue projections for allocated set of accounts

People Management KRAs

• Driving and motivating the sales force to achieve numbers by undertaking reviews and sales funnels, and driving sales processes

• Developing talent and career management by identifying learning opportunities, recognizing and rewarding high performance and coaching and mentoring

• Building a culture of cross-functional collaboration and driving team to productively work across functions (PRS, Operations, Analytics etc.) and resolving escalations / conflict management where required.

• Managing performance of direct reports by continuous performance feedback, timely course-corrections and working with HR to launch performance plans as and when required. Ensuring similar practices are followed by all people managers within team.

PERFORMANCE MEASURES:

• Achievement of the assigned target

• Driving the pricing agenda

• Event Monetization

QUALIFICATIONS:

• Minimum Qualification: MBA/PG

• With at least 10+ years of post-qualification experience

KNOWLEDGE AND SKILLS:

• Effective direct sales skills, ability to develop new clients

• Relationship development and networking with media partners

• Knowledge of ad sales and relationships with agencies / clients is preferred and will be an advantage

• Effective communication, presentation skills, quantitative and analytical ability

• Knowledge of sales planning, branding, analytics, marketing fundamentals

PERSONAL ATTRIBUTES:

• Business Acumen

• Networking and Relationship Building

• Collaboration and Stakeholder Management

• High on professional maturity and accountability

• Assertive and go getter attitude

• Effective team player and good people manager

About Disney Star:
Disney Star is a leading media & entertainment company in India that reaches over 700 million viewers a month in nine different languages. Our entertainment portfolio which cuts across general entertainment, movies, sports, infotainment, kids, and lifestyle content generates over 20,000 hours of original content every year.

Disney+ Hotstar, India’s leading streaming platform, enables us to reach and entertain audiences anywhere, anytime. Disney+ Hotstar has changed the way Indians consume their entertainment - from their favourite TV shows and movies to sporting extravaganzas.

With leadership positions in every segment it occupies, Disney Star has been redefining the media landscape for more than 30 years now, anchored on the three pillars of storytelling, innovation, and an unwavering focus on delivering to the expectations of our audiences.

Join us, and let's continue to inspire a billion imaginations.

Job Posting Segment:

Sports Sales

Job Posting Primary Business:

Frontline Sales-Sports

Primary Job Posting Category:

Account Management

Employment Type:

Full time

Primary City, State, Region, Postal Code:

Bangalore, India

Alternate City, State, Region, Postal Code:

Date Posted:

2024-07-18