MARKETING MANAGER

Position Title:   Marketing Manager

Department:     Marketing

Reports To:      General Manager

Classification:  Salaried, Exempt

SUMMARY

The Marketing Manager – Oversees, implements, and manages assigned marketing strategies and duties set by the General Manager and provides support to all departments through various responsibilities. The following responsibilities apply to the portfolio of entities which the marketing department oversees. Candidate must be a self-starter, highly motivated, extremely organized and have a great personality.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Premium Seating, Private Event Sales, Sponsorship, LAN Center, Food Hall

• Work with Sponsorship Manager to create sales materials for owned assets.
• Support Premium Seating Sales as necessary creating sales materials and executing marketing campaigns.
• Work with Private Events team to create sales materials, menus, develop and execute marketing plans.
• Works with LAN Center and Food Hall to create materials, develop and execute marketing plans to increase traffic and drive sales.

Social Media & Digital Marketing

• Strategic Management: Understand our various target audiences and strategies/tactics to reach them.  Enhance brand visibility, grow followers, engagement, and drive attendance to events. Execute campaigns across various digital platforms and channels such as display, search, social media, emails, advertisements, or podcasts. Develop and maintain editorial content and calendars.
• Content:  Create compelling content (posts, video, reshares, collabs, blogs, PR), and execute across channels. Stay updated on current trends, best practices, and competition. Oversee updates and maintenance of websites, ensuring a seamless user experience and up-to-date content. 
• Email Campaigns: Develop and execute targeted email marketing campaigns to promote partners, events, engage with the audience, and drive ticket sales. Manage e-mail blasts for shows and strategic partners. Understand email lists, segmentation, and A/B testing to optimize campaign effectiveness. 

Reporting & Production Support:

• Reporting:  Pull research data/analytics for meetings as requested and collaborate in development of ongoing reports and presentations, providing insights on best performing efforts and recommendations for improvement. Add information to post-show recaps regarding sponsors, media and marketing as needed.
• Creative & Media: Work with creative teams to develop strategic creative assets. Utilize analytics tools to gather data on campaign performance to improve creative and optimize media campaigns to maximum reach/impact. Some graphic design will be necessary to size and post on website, social media, and in-house LED systems such as the scoreboard and ribbon. 
• Production:  Work with vendors, brief projects, manage budgets (purchase orders, estimates, track spending), and production timelines ensuring on-time delivery of assets. Understand all specs and manage updating of creative on digital assets.

Communications & Show Support

• Event Production:  Ensure advertising, signage, promotions, vendors, etc. are in place, on-site and executing duties, troubleshooting issues that arise.  Work events and concerts to ensure marketing and client needs are handled. Manage show announcements, on-sale and ticketing information, keeping websites updated.
• Support:  Attend and manage execution of events (evening and weekends included). Manage/execute event day social media.  Handle various show marketing responsibilities including checking-in with IT services and trouble-shoot any issues related to content and digital boards (scoreboard, fascia ribbons, concourse TV monitors, etc.)
• Communications/Press:  Coordinate the set up and execution of media events (live segments, interviews) for promotion, host and escort media personnel during event.  Manage media personnel expectations, press passes, ensuring day-of rules are adhered to.  Upload/post press announcements to website, social media, etc. as needed.

ESSENTIAL DUTIES AND RESPONSIBILITIES

Adheres to and supports company policies and decisions in a positive manner. Cooperates with personnel in other departments to ensure the best overall experience and top of mind awareness of our guests, clients, entertainers, sponsors, suite owners and local government officials. 

As with all positions, other jobs or special projects may arise outside the realm of this job description. Doing other assignments on a fill-in basis is expected of every employee. You may be asked to attend meetings with potential clients, city officials, or assist in organizing special events for sponsors. Attendance at production meetings will be necessary.

Maintain a high standard of professionalism, positive attitude, professional appearance, and work ethic.

QUALIFICATIONS & ERTIFICATIONS:

• Bachelor’s degree in business, Marketing, or related field preferred. Or equivalent combination of education and experience required.
• 4+ years’ experience in client management, sponsorships and large-scale events preferred. Marketing knowledge should include show marketing, digital marketing, social media, website development/ management, email marketing, and advertising.
• Strong analytical skills and proficiency using analytics tools to measure and optimize campaign performance.
• Excellent communication and collaboration skills, with the ability to work cross-functionally.
• Industry-related experience preferred (entertainment, travel/tourism, radio/television, advertising agency).
• Valid U.S. Driver License

Knowledge / Abilities / Skills:

• Ability to work long and irregular hours that may vary due to functions and may include days, evenings, weekends, and holidays.
• Excellent organizational, planning, and multitasking abilities, with keen attention to detail.
• Excellent communication, collaboration, and interpersonal skills, with the ability to work cross-functionally and cultivate relationships with stakeholders and constituents.
• Strong ability to lead, develop and streamline processes required to manage multiple projects and tasks using strategic, critical thinking and problem solving.  Ability to prioritize multiple projects.
• Ability to think creatively and innovatively and communicate effectively with a diverse range of audiences. Including the development of compelling written, oral, and visual media presentation materials.
• Strong ability to work independently and as part of a team. Self-starter that can work under limited supervision.
• Proficiency with Microsoft Office required, Canva, Hootsuite, Adobe Creative Suite preferred.
• Experience with professional photography equipment, and photographing live events is preferred, not required.
• Must have the ability to train, schedule, assign and direct work, motivate and sometimes assign progressive discipline plans to interns and or employees of the department.
• Must have strong leadership, communication, and organizational skills necessary for managing and growing a department.

Supervisory Responsibilities:

• Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding; disciplining employees in conjunction with Human Resources; addressing complaints and resolving problems.