Posted:
12/12/2024, 11:45:58 AM
Location(s):
Wilmington, Delaware, United States ⋅ Illinois, United States ⋅ Florida, United States ⋅ Jacksonville, Florida, United States ⋅ Delaware, United States
Experience Level(s):
Expert or higher ⋅ Senior
Field(s):
Growth & Marketing
VP, Retail ECM Deepening and Engagement
The US Personal Banking and Wealth Management Marketing organization drives all aspects of the customer lifecycle, from Acquisition to Engagement to Retention, across all major Business Units in Citi’s Personal Bank – Branded Cards and Lending, Retail Bank and Mortgage, Wealth and Citi Retail Services. The Existing Customer Marketing (ECM) team within this organization is a critical driver of Marketing, with a vision to deepen and expand the relationships our customers have with Citi –
increasing their usage of our products and services, promoting behaviors that create long-term loyalty, and thoughtfully communicating new benefits, features and products that can strengthen our relationship. The organization develops the strategies and plans that deliver sizable revenue, deposits and sales with substantial budget and headcount.
The Retail Deepening and Engagement program manager is responsible for managing Retail deposit marketing efforts to deepen, engage and retain clients. The role will drive strategy and end-to-end execution of balance retention and cross-sell Retail ECM efforts. Additionally, this role will be responsible for ensuring Aprimo execution controls, metric reporting and adhering to all legal and compliance control requirements. Key to success will be developing and leveraging strong partnerships with
internal Marketing teams, stakeholders and subject matter experts such as Decision Management, Product, Legal and Compliance, and other Marketing partners.
Overall Responsibilities
Qualifications:
Education:
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Job Family Group:
Marketing------------------------------------------------------
Job Family:
Marketing Program Management------------------------------------------------------
Time Type:
Full time------------------------------------------------------
Primary Location:
1000 NORTH WEST ST WILMINGTON------------------------------------------------------
Primary Location Full Time Salary Range:
$114,720.00 - $172,080.00
In addition to salary, Citi’s offerings may also include, for eligible employees, discretionary and formulaic incentive and retention awards. Citi offers competitive employee benefits, including: medical, dental & vision coverage; 401(k); life, accident, and disability insurance; and wellness programs. Citi also offers paid time off packages, including planned time off (vacation), unplanned time off (sick leave), and paid holidays. For additional information regarding Citi employee benefits, please visit citibenefits.com. Available offerings may vary by jurisdiction, job level, and date of hire.
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Anticipated Posting Close Date:
Dec 19, 2024------------------------------------------------------
Citi is an equal opportunity and affirmative action employer.
Qualified applicants will receive consideration without regard to their race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.
Citigroup Inc. and its subsidiaries ("Citi”) invite all qualified interested applicants to apply for career opportunities. If you are a person with a disability and need a reasonable accommodation to use our search tools and/or apply for a career opportunity review Accessibility at Citi.
View the "EEO is the Law" poster. View the EEO is the Law Supplement.
View the EEO Policy Statement.
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Website: https://www.citigroup.com/
Headquarter Location: New York, New York, United States
Employee Count: 10001+
Year Founded: 1812
Last Funding Type: Post-IPO Equity
Industries: Banking ⋅ Credit Cards ⋅ Financial Services ⋅ Wealth Management