• Collect and analyse market needs from various sources. Conduct market research.
• Lead yearly MCS and LRDP data
• Plan and execute marketing activities including 3rd party events, educational seminars, conferences, in service programs, FMC events (includes other countries event)  for the purpose of total engagement with the renal community and establishing the provider business brand
• Lead Compliance process, planning and execution. Connect with all stakeholders and delegate according to providing learning opportunities for other support team i.e. Sales Mgr and Sales Admin
• Develop and drive patient awareness, acquisition and retention initiatives, working closely with HCPs
• Includes Field visit to build rapport and collect data from HCPs
• Collaborating on the concept, development and implementation of marketing plans and strategies, service concepts and promotional programmes via different marketing channel
• Lead in The Edge, Veeva
• Ad-hoc projects
• Familiarity with social media management to drive content development and key performance metrics with agency
• Prepares all related marketing and business slides, reports
• Prepares Business case for Product Launch
• Representing and leading all vertical meetings related to products. Including qtrly meeting organised by verticals and adhoc initiatives
• Drive development and maintenance of marketing materials ie. flyers, posters, direct mailers, and online materials such as brochures, presentations, emails, infographics, videos, and newsletters via Veeva.
• Understanding and maintaining the corporate brand in all marketing initiatives and campaigns.
• Coordinate and support CD’s initiatives
• Taking ownership of and evaluating marketing campaigns, advertising, and optimization metrics to ensure campaigns are effective - reacting quickly and revising campaigns where needed to ensure that trends are acted upon to maximise ROI.
• Developing relationships with and working alongside internal or external creative teams, marketing agencies, suppliers, contractors and HCPs
• Representing and actively presenting at promotional events and meetings.
• Work closely with global Corporate Communications to develop messaging, press releases, contributed articles, event strategy and media relations strategy for provider business
• Supporting the ground team with ad hoc initiatives

Qualifications and Experience

• Degree/diploma in Management, Marketing, Business or related fields.
• Minimum two (2) years’ experience in the Healthcare and related industry.
• A proven record of success in a strategic marketing role.
• Good exposure to the public and/or private Healthcare and hospital sectors.
• Maintain knowledge and information of competitors in the marketplace.

Competencies

• Good working knowledge of all core marketing areas, including AI, web-based content,
• content marketing, copywriting, print, multi-media, digital, social media, direct marketing,
• promotional marketing, project and supplier management, and marketing planning to
• deliver engaging campaigns.
• Presentation Skills is a must.
• Teamwork Behaviors
• Excellent time management and prioritisation capabilities, coupled with the ability to
• simultaneously control various projects.
• The ability to process and prioritise tasks in an organised and proactive manner.
• Project and campaign management experience.
• The ability to work well with cross-departmental team members, enabling collaboration
• and advice sharing.
• Strong research capabilities, problem solving and managing various stakeholders
• The ability to use/capitalise software packages including Office 365, Canva, AI tools,Dynamics 365, Excel,Word,Jasper AI,Ad creative AI,PowerPoint, Google Business Tools, Adobe Suites ie. Adobe illustrator, InDesign, photoshop, premiere pro etc