Director, Marketing, Stills – ASEAN & South Pacific Operating Unit

Reports to: Senior Director, Marketing, Stills – ASEAN & South Pacific Operating Unit

Location: Singapore / Thailand

Job Summary:

ASP OU Marketing is undergoing a step-change to deliver more balanced, sustainable growth, powered by deeper consumer intimacy, stronger integration, accelerated innovation, and data- and tech-enabled precision marketing. The organization is designed to combine local relevance with scale, shift data and technology from experimentation to competitive advantage, and operate with clear accountability for impact and ROI. All roles operate within a tightly integrated OU–Market model, where the OU elevates and enables strategic growth + OU-wide platforms while markets integrate, execute, and track performance with speed and rigor while developing local content, partnership and experiences.

Focus, Scope, & Impact:

This individual contributor role will act as the ASP OU Brand Director to develop and shape brand growth strategy to drive sustainable growth for the brand in ASP market, working in partnership with Global Teams and Brand Market teams. The role accelerates system growth by driving alignment, leading cross-market pilots, and embedding best-in-class practices, always in close partnership with country teams.

• Drive the brand strategy for Stills in ASP by championing transformational growth in close collaboration with Local and Global marketing teams

• Co-creates and supports the development of Long Range Plans (LRP), strategic OU ABP and strategic OU programs by collaborating with the Global Stills team, the ASP OU Stills team, and other functions.

• Accelerate Brand Performance in ASP OU

• Co-develops annual brand plans with Senior Category Lead and Country Brand Teams by landing category/brand programs and innovation launches with global consistency and local intimacy at the same time

• Aligns country and functional teams on category priorities, building scalable programs, and offering brand guardrails to ensure scale and brand consistency across markets.

• Leads and participates in key global/regional projects to ensure maximum synergy across markets in partnership with all departments to maximize outcome and speed.

• Regional brand stewardship

• Develops comprehensive understanding of the brand’s consumer base, their attitudes and behaviours to formulate the appropriate integrated consumer marketing and communication programs which will enhance brand imagery and deliver the appropriate change in consumer attitudes and consumption behaviours towards each brand within the portfolio

• Pilots and implements new programs, gathers activation results and feedback, and recommends refinements to global teams.

• Forges collaborative partnerships with country teams, agencies, and key stakeholders, facilitating “test, learn, scale” approaches across geographies.

• Champions cross-market learning, actively identifying repeatable success and supporting efficient scale-up through capability building and knowledge sharing.

• Elevates system capability, leading creative councils, charter initiatives, and network rituals to promote knowledge sharing and best-in-class execution.

• Develops and mentors category team members, fostering a collaborative and forward-thinking culture.

Experience & Critical Requirements:

• 8-12+ years in regional category or portfolio leadership, with significant experience in cross-geography program development and multi-functional partnership.

• Strategic thinking: ability to leverage root cause analysis to identify performance drivers and capitalize on cross-category strategic opportunities.

• Strong track record in leading Categories and brand E2E programs, innovation pipeline

• Solid understanding and application of marketing fundamentals (e.g., brand positioning, brand architecture, consumer analysis, competitive assessment, marketing objectives/strategies, consumer segmentation) flexing within different local contexts.

• Storytelling Expertise: Proficient in translating data insights into compelling narratives that inspire executive leadership and make a case for portfolio growth.

• Demonstrated ability to lead cross-functional teams, inspire stakeholders, and align diverse resources around shared goals.

• Experience operating effectively within matrixed, system-based organizations

• Passion for “one team” culture, continuous learning, and embedding scalable solutions.

Communication focus:

• Serves as the regional face of the category, articulating vision, priorities, and results across all levels.

• Ensures regular engagement and alignment with OU/global and market teams for program execution and feedback exchange.

• Inspires the system by sharing success and fostering learning, always championing system integration, upskilling, and continuous improvement.

About Coca‑Cola ASEAN & South Pacific

The Coca‑Cola Company (NYSE: KO) is a total beverage company with products sold in more than 200 countries and territories. Our company’s purpose is to refresh the world and make a difference. The Coca‑Cola ASEAN and South Pacific (ASP) operating unit serves 25 countries across Southeast Asia, Australia, New Zealand and the Pacific Islands. Our portfolio of sparkling soft drink brands in ASP includes Coca-Cola, Sprite and Fanta. We also offer a variety of water, sports, juice, dairy, and tea brands including Dasani, Mount Franklin, Wilkins, AdeS, smartwater, vitaminwater, Powerade, Fuze Tea, Minute Maid and Nutriboost. We’re constantly innovating and transforming our portfolio, from reducing sugar in our drinks to bringing new and exciting products to market. We seek to positively impact people’s lives, communities and the planet through water replenishment, packaging recycling, sustainable sourcing practices and emissions reductions across our value chain. Together with our bottling partners, we help bring economic opportunity to local communities across the region. Learn more at www.coca-colacompany.com and follow us on Twitter, Instagram, Facebook and LinkedIn.

The Coca-Cola Company: Refresh the World. Make a Difference