Global Marketing Manager, Commercial PCs (ABM, AI PCs & Demand Capture)

Description -

HP is a global technology leader focused on creating technology that makes life better for everyone, everywhere. Through innovation across Personal Systems, Print, and Services, HP is helping organizations navigate the future of work and unlock the potential of AI-driven experiences.

The Commercial PC business plays a critical role in shaping the Future of Work, driving adoption of AI PCs, secure endpoint solutions, and workforce productivity technologies across Enterprise, SMB, and Public Sector organizations worldwide.

As part of the Worldwide Commercial Marketing organization, this role is responsible for driving global demand capture strategy, defining SMB segment strategy, and leading account-based marketing (ABM) initiatives embedded within cross-functional workstreams. The role ensures alignment between marketing, sales, category, and partner teams to accelerate business growth and customer engagement across priority markets.

The successful candidate combines strategic thinking, demand generation expertise, partner marketing experience, and strong cross-functional leadership skills to deliver measurable business outcomes at scale.

If you are our Global Marketing Manager, Commercial PCs, you will have the opportunity to:

• Lead global demand capture and ABM strategies to accelerate adoption of HP's Commercial PC portfolio, including AI PCs and Future of Work solutions.
• Represent ABM as a core motion within cross-functional workstreams, ensuring alignment across Sales, Category, Product, and Partner teams.
• Define and evolve the SMB marketing strategy, identifying key growth opportunities, segmentation approaches, and scalable demand models to drive pipeline and revenue contribution.
• Develop and execute integrated marketing programs aligned to business priorities, customer needs, and regional growth objectives.
• Drive global content strategy and customer journeys across Enterprise, SMB, and Mid-Market audiences, with particular emphasis on IT Decision Makers and business leaders.
• Partner with Microsoft, Intel, AMD and other strategic ecosystem partners to develop co-marketing initiatives that expand reach, engagement, and pipeline contribution.
• Collaborate with regional marketing teams to enable local activation through scalable campaign toolkits, messaging frameworks, and best practices.
• Conduct market and competitive analysis to identify customer trends, buying behaviors, and opportunities for differentiation.
• Support the evolution of HP's Future of Work positioning, including AI productivity, security, workforce experience, and digital transformation narratives.
• Leverage data, insights, and performance metrics to optimize campaign effectiveness and improve marketing contribution to business results.

Key Responsibilities

Strategy, Planning & Execution

• Develop global demand generation and ABM strategies aligned to business goals.
• Own the SMB segment marketing strategy, including targeting, value propositions, and scalable demand programs across regions.
• Lead and represent marketing priorities within cross-functional workstreams, ensuring ABM and SMB strategies are embedded into broader business initiatives.
• Create scalable content frameworks and integrated campaign plans across the customer journey.
• Drive alignment between worldwide, regional, and local stakeholders.
• Support strategic initiatives focused on AI PC adoption, device refresh, and Future of Work transformation.

Partner & Ecosystem Marketing

• Lead co-marketing programs with key technology partners.
• Collaborate with sales, category, and partner organizations to maximize campaign and ABM impact across priority accounts and SMB segments.
• Enable field teams with content, tools, and best practices to accelerate execution.

Operational Excellence

• Analyze campaign and ABM performance, identifying opportunities to improve pipeline impact and conversion.
• Apply customer insights and market intelligence to inform SMB and enterprise marketing strategies.
• Operate with a customer-centric, data-driven, and results-oriented mindset.
• Manage end-to-end campaign planning, execution, measurement, and optimization.

Education & Skills Required

• 8+ years of experience in B2B marketing, demand generation, account-based marketing, or related disciplines.
• Strong experience in global marketing strategy, content marketing, and customer engagement across Enterprise and SMB segments.
• Proven ability to lead cross-functional initiatives and influence senior stakeholders.
• Experience partnering closely with Sales on pipeline-focused marketing and account strategies.
• Strong analytical capabilities and experience measuring marketing impact.
• Excellent communication, stakeholder management, and project leadership skills.
• Experience in technology marketing, digital transformation, AI, or enterprise solutions is highly desirable.
• Passion for innovation, customer-centricity, and the Future of Work.

Preferred Certifications
NA

Knowledge & Skills
• Analytics
• Brand Management
• Brand Marketing
• Brand Strategy
• Branding
• Customer Relationship Management
• Data Analysis
• Digital Marketing
• Go-to-Market Strategy
• Key Performance Indicators (KPIs)
• Market Research
• Marketing
• Marketing Communications
• Marketing Strategies
• New Product Development
• Product Marketing
• Project Management
• Selling Techniques
• Social Media
• Thought Leadership

Cross-Org Skills
• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity

Impact & Scope
• Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.

Complexity
• Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.

Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.

Spain: Sales&Services entity

Job -

Marketing

Schedule -

Full time

Shift -

No shift premium (Spain)

Travel -

Relocation -

Equal Opportunity Employer (EEO) - 

HP, Inc. provides equal employment opportunity to all employees and prospective employees, without regard to race, color, religion, sex, national origin, ancestry, citizenship, sexual orientation, age, disability, or status as a protected veteran, marital status, familial status, physical or mental disability, medical condition, pregnancy, genetic predisposition or carrier status, uniformed service status, political affiliation or any other characteristic protected by applicable national, federal, state, and local law(s).

Please be assured that you will not be subject to any adverse treatment if you choose to disclose the information requested. This information is provided voluntarily. The information obtained will be kept in strict confidence.

For more information, review HP’s EEO Policy or read about your rights as an applicant under the law here: “Know Your Rights: Workplace Discrimination is Illegal"