JOB DESCRIPTION:

MAIN PURPOSE OF ROLE

• Responsible for the strategic planning and execution of GT channel trade marketing plans that achieve value sales, market share and profit objectives in line with the overall business priorities.
• Drive brand awareness and profitability through the execution of distribution, merchandising, promotion and pricing strategies and visibility at end-consumer levels
• Support Abbott Nutrition’s brand strategy by optimizing value sales, market share, spending and partnerships in collaboration with the sales team

 

MAIN RESPONSIBILITIES

• Develop trade marketing strategies and execution plans of GT channel to achieve value & volume sales, offtake, market share and profit objectives in line with the overall business priorities
• Maximize Abbott Nutrition trade sales and margin revenue through the effective management and execution of trade marketing activities - ideation, planning and budgeting, execution and implementation of campaign activities, point of sales materials and promotions, including resource allocation with optimal management of resource mix
• Coordinate with Sales, Marketing and other cross functional teams to create trade marketing campaigns including brand campaigns, loyalty programs, promotional activities that deliver customized value propositions
• Drive brand awareness and profitability through the execution of distribution, merchandising, promotion and pricing strategies and visibilities at end-consumer levels
• Lead execution and tracking process with cross functional team and external parties to deliver timely and quality report on reimbursement, execution and activity, distribution and visibility and other KPIs
• Secure necessary approvals and ensure business compliances inline with the company policies/compliance requirements

QUALIFICATIONS

 

Education

Bachelor's degree

 

Experience/Background

Experience : Minimum 5 years of experienced in trade marketing in FMCG, with strong track record

       

     

The base pay for this position is

N/A

In specific locations, the pay range may vary from the range posted.

     

JOB FAMILY:

Product Management

     

DIVISION:

ANI International Nutrition

        

LOCATION:

Thailand > Bangkok : Q-House Lumpini Building

     

ADDITIONAL LOCATIONS:

     

WORK SHIFT:

Standard

     

TRAVEL:

Yes, 25 % of the Time

     

MEDICAL SURVEILLANCE:

Yes

     

SIGNIFICANT WORK ACTIVITIES:

Keyboard use (greater or equal to 50% of the workday)