The Director of Xometry Marketing (U.S. Marketplace) drives go-to-market strategies and programs that grow revenue and deepen relationships with both buyers and suppliers. A trusted cross-functional partner, this leader works with Sales, Product, Operations, Growth, and Corporate Brand/Creative counterparts to translate corporate brand strategy into marketplace-focused initiatives, anticipate growth opportunities, and guide campaigns that are insight-driven and measurable.

The role requires a leader with strong strategic vision, creative sensibility, and analytical acumen — someone who can define direction, shape compelling narratives, and apply insights to optimize performance and demonstrate business impact.

Key Responsibilities

• Define and execute marketing strategies that accelerate growth of the U.S. Marketplace, driving demand from buyers and engagement from suppliers.
• Lead the design of lifecycle marketing strategies, from acquisition through retention, upsell, and advocacy.
• Shape sales enablement strategy and oversee messaging, competitive insights, and tools that strengthen sales performance.
• Guide supplier engagement programs that attract, retain, and elevate supplier participation and performance in the Marketplace.
• Provide strategic direction on campaign concepts, messaging frameworks, and creative briefs to ensure distinctive, audience-centric execution.
• Establish and maintain measurement frameworks to track campaign performance, brand health, and ROI; apply insights to refine strategy.
• Partner cross-functionally with Sales, Product, Operations, Growth, and Corporate Marketing to align marketing strategies with business priorities.
• Lead, mentor, and develop a team of managers across lifecycle, supplier, sales enablement, and event marketing.

Qualifications

• 12+ years in B2B marketing, with at least 5 years leading teams; experience in manufacturing, SaaS, or marketplace environments strongly preferred .
• Proven ability to develop and execute go-to-market strategies that deepen buyer and supplier relationships and drive revenue.
• Demonstrated success shaping lifecycle marketing programs that improve retention, upsell, and advocacy.
• Experience creating supplier or partner engagement programs that scale participation and value.
• Strong creative sensibility, with the ability to evaluate and guide campaign concepts, messaging, and storytelling.
• Solid analytical capabilities; skilled at applying data, research, and dashboards to optimize programs and demonstrate ROI.
• Proficiency with Salesforce, HubSpot (or equivalent marketing automation), and analytics tools (e.g., Looker, GA).
• Excellent communicator, able to translate complex offerings into compelling, audience-relevant value propositions.
• Strong people leader with experience developing managers and building high-performing teams.
• Skilled collaborator and influencer, capable of aligning executives and peers around marketplace growth priorities.
• Thrives in a fast-paced, high-growth environment; able to balance near-term priorities with long-term brand building.

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