The Print Ecommerce Site Merchandiser is responsible for developing a world-class shopping experience on HP.com, ensuring that the online merchandising strategy aligns with the organization’s overall business objectives. The role spans a wide range of ecommerce functions, from coordinating new product launches to creating and analyzing reports using web analytics platforms. 

The Merchandiser partners closely with cross-functional teams, including Category, Marketing, and Analytics, to drive market share growth, support go-to-market (GTM) strategies, and enable new business development initiatives. 

Essential responsibilities  

• Drive sales, manage conversions, inventory turns & site optimization through the E-commerce platform.  

• Develop a strategic plan based on historical performance, competitive research, and customer feedback to drive sales and enhance to purchasing experience.  

• Frequently analyze site search reports to develop redirect strategies in-order to improve sales conversion.  

• Continuously seek new ways of understanding and fulfilling the needs of our customers improving customer satisfaction in the shopping funnel/journey  

• Keep on top of competitors and market trends in retail and E-Commerce.  

• Provide guidance on Print category merchandising plans (site creative & promotions; videos, display, taxonomy and navigation of category, family, and product pages).  

• Adjust site strategy based on assessment of the competitive landscape (e.g., site merchandising strategies of key competitors and best-in-class online retailers) and emerging online trends.  

• Interact with Marketing and Creative Services to individualize and drive E-Commerce promotions and marketing ventures.  

• Analyze key site metrics to identify white space and opportunities to be capitalized on to deliver and exceed budgeted volumes and profit goals.  

• Manage web KPIs such as category conversion, left our site, AOV, abandon cart, bounce/exit rates, AOV, etc.  

• Prepare written and oral correspondence to internal customers including weekly site performance, plan execution and process improvement.  

• Partner with Marketing on merchandising strategies and campaigns. Assist in managing vendor relationships & developing mutually beneficial merchandising strategies.  

• Identify revenue and branding opportunities to build up HP loyalty ecosystem 

• Identify and drive opportunities to optimize navigation and usability to maximize conversion  

Education and Experience Required:  

• Business Analyst (BA) or Bachelor of Science (BS) degree in Communications, Marketing or Computer Science  

• Expertise and knowledge in the online space (web, email, search, database marketing, chat marketing, podcasting, blogging, privacy, e-business, etc), including trends and technologies  

• 7+ years of experience in interactive marketing or customer experience/user interface  

Knowledge and Skills Required:  

• Solid writing and editing for the web – some peer or manager edits typically needed  

• Solid web analytical skills (measurement, Return on Investment (ROI), forecasting)  

• Solid knowledge of Internet principles and web site production  

• Proven Leadership abilities and the strategic vision to grow and manage a separate channel in support of merchant initiatives.  

• Excellent time management skills and strong sense of urgency, with ability to multitask 

• Strong analytical skills.  

• Demonstrated ability to triage and prioritize based on data, business goals, and customer impact  

• Ability to work collaboratively across functional groups.  

• Knowledge of HTML and experience with website content management systems preferred (IBM Websphere)  

• Acute sense of brand and customer intimacy.  

• Strong communication, presentation, and negotiation skills.  

• Proficiency with MS Word, Excel, and Outlook and a basic understanding of HTML and Google Analytics 

Cross-Org Skills
• Effective Communication
• Results Orientation
• Learning Agility
• Digital Fluency
• Customer Centricity

Impact & Scope
• Impacts function and leads and/or provides expertise to functional project teams and may participate in cross-functional initiatives.

Complexity
• Works on complex problems where analysis of situations or data requires an in-depth evaluation of multiple factors.

Disclaimer
• This job description describes the general nature and level of work performed in this role. It is not intended to be an exhaustive list of all duties, skills, responsibilities, knowledge, etc. These may be subject to change and additional functions may be assigned as needed by management.