ABOUT ABBOTT

Abbott is a global healthcare leader, creating breakthrough science to improve people’s health. We’re always looking towards the future, anticipating changes in medical science and technology.

WORKING AT ABBOTT

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You will have access to: Career development with an international company where you can grow the career you dream of. A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune. A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

MAIN PURPOSE OF ROLE

• Responsible to create and implement portfolio strategies, LPR for TA including develop marketing plan, brand strategy and effective marketing campaign to deliver short- and long-term growth.
• Lead key initiatives, growth projects, new product launches to develop business.
• Lead and develop marketing competencies of team members.

MAIN RESPONSIBILITIES

Leading marketing strategy for all brands under TA

• Identify, analyze, and translate product, brand, customer, consumer, and competitive information into marketing plans.
• Recognize trends and derive appropriate insight from financial data.
• Keep abreast of the market dynamics, competition, products, disease states, therapeutic areas, and current research, and use this knowledge to craft a compelling message for the target audience. Understand the healthcare industry, government policies; distribution channels; and pricing strategies
• Oversee the development of annual brand plans, ensuring that they include marketing objectives, strategies, advertising, promotion, and timely execution.
• Examine complaints and suggestions about assigned products and create action plans to address them.

Leading marketing plan implementation for all brands under TA

• Effectively manage marketing, advertising and promotional activities of the products to achieve short and long-term business objectives, including revenue, sales, profit and market share targets
• Monitor and manage marketing activities within the allocated budget, as well as comprehend the fundamentals of financial performance.
• Review to ensure all materials and activities are aligned with and executed in accordance with the larger, strategic plan
• Monitor and report on the productivity of marketing plans and projects
• Build and manage budgets, reports, and forecasts in a timely manner
• Participate in annual budget Plan/ Update cycle
• Achieve forecast accuracy and new products launch KPI targets
• Ensure marketing activities comply with relevant Acts, legal demands, ethical standards and Corporate Business and Safety procedures
• Effectively communicate with cross-functional teams, upwards and downwards
• Support Business Excellence recertification and sustain business excellence standards

People management

• Develop and coach the team to build high performance team. Support sub-ordinates in implementing of their development & growth plans
• Oversee the sustainability and engagement team
• Coach (Senior) Brand Managers upgraded brand strategy & execution

SUPERVISORY RESPONSIBILITIES

• Develop, motivate and coach the team and provide guidance
• Set and monitor targets for individual in the team to ensure high performance management
• Support employees in implementing of their growth plans. Develop and maintain succession plan and address future staffing issues in a proactive manner.
• Ensure team activities to comply with Company Business Code of Conduct and all local applicable laws within scope of function responsibility.

MINIMUM BACKGROUND/ EXPERIENCE REQUIRED

Work Experience

Minimum 6 – 8 years’ experience in pharma industry. And at least 5 years’ experience in Marketing management.

Education

Education Level

University/post-University

• Medical/pharmaceutical degree

CORE Skills Required

Professional Skill

• Strong ability to apply and leverage scientific and medical knowledge in pharmaceutical products
• Ability to engage and interact with the medical and professional community
• Excellent articulation, presentation and communication skills
• Strategic thinking and planning skills
• Possess good interpersonal and verbal/written skills
• Analytical and attentive to details
• Language skill: Fluent English Proficiency in reading, writing and speaking

Behavioral / Leadership Skill

• Apply Abbott Capabilities Framework

Language Skill

• Vietnamese
• English

Computer Skill

•  MS.Office