Mission

The Associate, Media Strategy turns advertiser briefs and RFPs into compelling, insight-driven proposals that help Kargo's sales team win. This role sits at the intersection of creative thinking and strategic rigor — responsible for building the pitch materials, learning agendas, and sales collateral that make Kargo's value proposition impossible to ignore. Without this role, the sales team goes to market with generic decks and leaves revenue on the table.

This is a hybrid role requiring onsite presence 4 days per week.

Outcomes — What Success Looks Like in 6–12 Months

• RFP responses are consistently strong, on-brand, and on-time — Sales proposals are being delivered to front-line teams with enough lead time for review, reflect a clear understanding of the advertiser's objectives, and require minimal rework before going external.
• Sales collateral library is current and actively used — Pitch decks, one-pagers, and product materials are up to date, reflect Kargo's latest offerings, and are being pulled and used by the sales team without prompting.
• Strategic learning agendas designed for at least a defined set of top-tier clients — Research-backed measurement and testing plans are in market with priority advertisers, positioning Kargo as a thought partner rather than a vendor.
• Product knowledge translated into clear sales-ready materials — Each product in Kargo's portfolio has a clear, accurate, and compelling sales narrative that front-line teams can use confidently with advertisers.
• Proactive lead-generation collateral produced without being asked — At least a defined cadence of outbound-ready materials — trend reports, category insights, creative hooks — are developed and delivered to sales to create new conversation starters.

Skills — Core Technical Capabilities

Required

• 1–2 years of experience in media, advertising, marketing, or a related field — including internship experience
• Advanced PowerPoint and Google Slides skills, with the ability to build polished, strategic, visually compelling presentations independently
• Proficiency in MS Excel and Google Sheets for data analysis, revenue reporting, and performance tracking
• Strong written communication skills, including the ability to craft narratives that connect data to advertiser objectives
• Working knowledge of the digital advertising ecosystem, including online advertising fundamentals and emerging media trends

Preferred

• Familiarity with third-party research vendors and how to incorporate data into strategic storytelling
• Experience supporting a sales or client-facing team in a fast-paced media or ad tech environment

Competencies — Behaviors We Like to See

Strategic and Creative Thinking

• Approaches each brief with original ideas that go beyond the obvious, connecting advertiser goals to Kargo's capabilities in unexpected and compelling ways
• Thinks about the bigger picture — not just what to include in a deck, but what story it needs to tell

Attention to Detail Under Pressure

• Produces work that is accurate, polished, and on-brand even when working across multiple projects with tight deadlines
• Catches errors and inconsistencies before work goes external, without needing someone else to QA it

Proactive Initiative

• Identifies opportunities to create useful materials or improve existing ones without waiting to be asked
• Brings ideas and suggestions to the team rather than waiting for direction at every step

Clarity of Communication

• Writes and presents in a way that is clear, confident, and tailored to the audience — whether that's an internal sales team or a C-suite advertiser
• Translates complex product functionality and data into language that is simple, credible, and easy to act on