Our purpose is to positively impact people’s lives every day in every home around the world! We work very hard to provide our consumers with high-quality, exciting 5-star products that make life easier. We thrive on passion and innovation and are looking for great people, with great ideas, who want to build the next big thing and develop while they do.
EMEA Media Manager – Central Europe
Frankfurt, DE / Hybrid
We are seeking an energetic and results-oriented Media Manager to join our growing regional marketing team. You will play a pivotal role in developing and executing our media strategy across various media channels with a focus on DACH and Poland, driving brand growth and sales across a quickly expanding number of exciting categories.
Here are some of the EXCITING things you’ll do:
- Implement multi-channel advertising media strategies across multiple territories, aligned with brand objectives and marketing goals.
- Partner with internal stakeholders (Category Marketing, Creative, IMC, FP&A) to define campaign media targets, and budget allocation.
- Being the bridge between upper and lower funnel media activation. Feeding insights to the performance team, and at the same time capturing learnings and actions from them.
- Oversee regular and accurate reporting and supply of data to all internal stakeholders including Data team, IMC team
- Manage media buying across various channels (TV, print, digital etc) including negotiation of rates and placements.
- Oversee campaign execution and optimization, ensuring adherence to budget and timelines.
- Analyze/monitor campaign performance using marketing analytics tools and reports, identifying areas for improvement and maximization of ROI using econometrics
- Apply analytical skillset to simplify complex data, so that it is both accessible and understandable to the wider business.
- Stay up-to-date on the latest advertising trends and technologies, recommending new media opportunities to enhance campaign effectiveness.
- Develop and maintain strong relationships with media vendors and agencies.
- Manage and mentor junior team members and contractors
Some of the skills and experience you’ll bring:
Background & Qualifications
- Proven track record of developing and executing successful advertising campaigns across traditional (TV, print etc) and digital channels (paid search, social media advertising etc).
- Strong understanding of media buying strategies, negotiation tactics, and campaign optimization techniques.
- Understanding of full funnel marketing activation, and the role/contribution of each individual part of the funnel.
- Experience with marketing analytics tools and platforms (e.g., Nielsen, DOMO, Attest) to measure campaign performance and ROI.
- Excellent communication, presentation, and interpersonal skills with the ability to collaborate effectively with cross-functional teams (marketing, creative, sales).
- Adept at project management and juggling multiple priorities while meeting deadlines.
Desirable Attributes
- Knowledge of the small domestic appliance industry
- Data analysis skills and the ability to translate insights into actionable optimization
- A creative mindset with a passion for developing engaging advertising campaigns
- Experience with media agency management
- Experience working with creative and internal performance teams
- Experience in managing multimillion dollar budgets across different categories.
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At SharkNinja, Diversity, Equity, and Inclusion are vital to our global success. Valuing each unique voice and blending all of our diverse skills strengthens SharkNinja’s innovation every day. We support ALL associates in bringing their authentic selves to work, making an impact, and having the opportunity for career acceleration. With help from our leadership, associates, and our community, we aim to have equity be a key component of the SharkNinja DNA.
YOUR ROLE in leading our SUCCESS DRIVERS & representing our UNIQUE MINDSET
- Lead us to be “RARELY SATISFIED”
- Make things better each day; “PROGRESS OVER PERFECTION”
- Use your knowledge of our consumer, understand that “DETAILS MAKE THE DIFFERENCE”
- Deliver something great; “WINNING IS A TEAM SPORT”
- Be clear and honest, “COMMUNICATING FOR IMPACT”
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We do not discriminate on the basis of race, religion, color, national origin, sex, gender, gender expression, sexual orientation, age, marital status, veteran status, disability, or any other class protected by legislation, and local law. SharkNinja will consider reasonable accommodations consistent with legislation, and local law. If you require a reasonable accommodation to participate in the job application or interview process, please contact SharkNinja People & Culture at [email protected]