The CD Director for Unilever Chile is responsible for defining and executing the country’s Customer Development vision & strategy, maximizing business opportunities, leading a high-performance team, and building strategic partnerships with key customers. This role translates category priorities into channel strategies into Joint Business Plans that deliver sustainable growth, competitive and profitable growth. The role is responsible for driving a continuous transformation agenda to ensure best in class operation through technology and skilled teams.

Reporting to: General Manager Chile
 

KEY RESPONSIBILITIES

1. Country CD Vision & Strategic Planning

• Craft a longterm CD vision for Chile, integrating category strategies, retailer strategy, shopper insights and competitive landscape.
• Communicate the vision effectively to ensure organizational alignment and engagement.

2. Excellence in CD Execution

• Ensure best in class execution of the CD agenda, ensuring brilliant basics, channel strategy, customer infrastructure, and disciplined operating routines.
• Guarantee high-quality, consistent execution across the country.

3. Winning Across All Channels

• Lead competitive strategy for Distributive Trade, Modern Trade, and eCommerce.
• Define channel segmentation, shopper missions, and deliver robust 6Ps strategies to strengthen availability, visibility, and performance.
• Maximize impact across the shopper path to purchase, ensuring the business wins at every key touchpoint.

4. Shopper & Execution Excellence

• Drive superior execution fundamentals: distribution, pricing, shelf presence, promotional effectiveness, and in‑store activation.
• Enable disruptive, insight-based interventions that enhance conversion and strengthen brand equity at point of sale.

5. Strategic Trade Investment Management

• Design and optimize the Trade Investment Plan by channel to ensure: efficient allocation of resources, clear ROI, alignment with strategic priorities, and long‑term business sustainability.

6. Strategic Customer Relationships

• Build strong, influential, and trusted relationships with key retail partners.
• Position Unilever as the preferred partner for joint business growth, shaping strategic agendas with customers.
• Lead complex negotiations, ensuring investment are in line with priorities

7. Leadership & High‑Performance Culture

• Build, develop, and retain a high performing and collaborative CD team.
• Strengthen futurefit capabilities in: datadriven decision making, Net Revenue Management, eCommerce, Perfect Store
• Ensure a robust talent and succession pipeline for key leadership roles in CD.

8. Strategic Decision-Making & Organizational Leadership

• Provide strong strategic leadership, navigating complexity with sound judgment and influence.
• Anticipate risks, manage uncertainty, and mobilize the organization to deliver results with excellence.

KEY REQUIREMENTS

• 15+ years of commercial experience, ideally managing a CD organization. Having led teams in Distributive Trade, Modern Trade, H&B Channel, eCom, Category & Brand Management, Channel & Category Development, Customer Strategy & Planning, Business Intelligence
• Proven track record leading large, diverse teams in dynamic environments.
• Strong capability in building senior customer relationships, leading negotiation processes.
• Proven track in delivering commercial transformation.
• High digital fluency, strong financial acumen, and analytical rigor.
• Highly collaborative leadership style, able to work across multiple functions.
• Experience managing complex commercial structures, including distributors

Unilever is an organisation committed to equity, inclusion and diversity to drive our business results and create a better future, every day, for our diverse employees, global consumers, partners, and communities. We believe a diverse workforce allows us to match our growth ambitions and drive inclusion across the business. At Unilever we are interested in every individual bringing their ‘Whole Self’ to work and this includes you! Thus if you require any support or access requirements, we encourage you to advise us at the time of your application so that we can support you through your recruitment journey.