LiveRamp is the data collaboration platform of choice for the world’s most innovative companies. A groundbreaking leader in consumer privacy, data ethics, and foundational identity, LiveRamp is setting the new standard for building a connected customer view with unmatched clarity and context while protecting precious brand and consumer trust. LiveRamp offers complete flexibility to collaborate wherever data lives to support the widest range of data collaboration use cases—within organizations, between brands, and across its premier global network of top-quality partners.

Hundreds of global innovators, from iconic consumer brands and tech giants to banks, retailers, and healthcare leaders turn to LiveRamp to build enduring brand and business value by deepening customer engagement and loyalty, activating new partnerships, and maximizing the value of their first-party data while staying on the forefront of rapidly evolving compliance and privacy requirements.

The Global Lead Product Marketing Manager will lead all marketing efforts for LiveRamp’s Connectivity product portfolio, which includes activation and addressability. You’ll work closely with cross-functional teams to lead, develop, and execute go-to-market strategies. Making the complicated world of marketing and advertising technology easy to understand will be a top priority as you craft compelling, customer-first product positioning and messaging.

This highly visible role reports to the Sr. Director of Product Marketing and requires a skilled storyteller who can build relationships across teams and drive go-to-market alignment. You'll also be a subject matter expert in LiveRamp’s Data Connectivity portfolio, developing training and thought leadership.

You will:

• Develop and execute go-to-market strategies for new products and features within the Connectivity portfolio, including marketing briefs, positioning and messaging, naming, packaging, client-facing roadmaps, and commercial training.

• Ensure cross-functional alignment across product, pricing, marketing, commercial, and data ethics teams to maintain a unified approach to product launches, messaging, and go-to-market execution.

• Collaborate with peer PMMs and Solutions Marketers on cross-portfolio offerings and messaging. 

• Craft compelling product narratives that address customer and market needs, positioning LiveRamp as a thought leader in the industry.

• Produce high-impact external content across various mediums, including thought leadership, use cases and demos, aligned with key buyer personas and tailored to different stages of the sales funnel.

• Continually manage your product marketing portfolio across the product lifecycle, ensuring success post launch.

• Train commercial teams and provide internal educational resources to support understanding and effective selling of your product portfolio.

• Serve on key LiveRamp initiatives and events like semi-annual platform launches and RampUp.

• Track and report on key product and marketing KPIs to measure success and guide future strategies.

About you: 

• Proven B2B/SaaS product marketer with 8+ years of experience in developing breakthrough product positioning and go-to-market strategies that drive successful marketing execution in fast-growth environments.

• Deep industry knowledge of marketing and advertising industry, with the ability to simplify and translate complex concepts into clear, compelling marketing content.

• Project management expertise, with strong organizational skills and the ability to manage multiple initiatives and campaigns simultaneously.

• Customer-centric approach, with a deep understanding of buyer personas, customer journeys, and effective value communication at each stage of the funnel.

• Experienced in working closely with product management, sales, and marketing teams to drive sales enablement and marketing execution.

• Strong business acumen, with the ability to understand critical customer challenges and translate product capabilities into meaningful business value.

• Highly collaborative team player, comfortable in fast-paced, dynamic environments.

• Type S (Startup) personality: smart, ethical, friendly, hardworking, and proactive (no exceptions).

Bonus Points:

• MBA

• Experience interfacing with a global team

Benefits:

• People: work with talented, collaborative, and friendly people who love what they do.

• In-Office Food: enjoy catered meals, boundless snacks, and the occasional food truck.

• Fun: we host in-person and virtual events such as game nights, happy hours, camping trips, and sports leagues. 

• Work/Life Harmony: flexible paid time off, options for working from home, and paid parental leave.

• LiveRamp offers a comprehensive benefits package designed to help you be your best self in your personal and professional lives.  Our benefits package offers medical, dental, vision, life and disability, an employee assistance program, voluntary benefits as well as perks programs for your healthy lifestyle, career growth and more.

• Savings: our 401K matching plan helps you plan ahead.

• RampRemote: a comprehensive program to assist you in setting up a home office that works for you

• Location: work in the heart of San Francisco, New York, Little Rock or remote in the US

The approximate annual base compensation range is $137,500 to $203,000. The actual offer, reflecting the total compensation package and benefits, will be determined by a number of factors including the applicant's experience, knowledge, skills, and abilities, geography, as well as internal equity among our team.

More about us:

LiveRamp’s mission is to connect data in ways that matter, and doing so starts with our people. We know that inspired teams enlist people from a blend of backgrounds and experiences. And we know that individuals do their best when they not only bring their full selves to work but feel like they truly belong. Connecting LiveRampers to new ideas and one another is one of our guiding principles—one that informs how we hire, train, and grow our global team across nine countries and four continents. Click here to learn more about Diversity, Inclusion, & Belonging (DIB) at LiveRamp.

California residents: Please see our California Personnel Privacy Policy for more information regarding how we collect, use, and disclose the personal information you provide during the job application process.

To all recruitment agencies: LiveRamp does not accept agency resumes. Please do not forward resumes to our jobs alias, LiveRamp employees or any other company location. LiveRamp is not responsible for any fees related to unsolicited resumes.

 

More about us:

LiveRamp’s mission is to connect data in ways that matter, and doing so starts with our people. We know that inspired teams enlist people from a blend of backgrounds and experiences. And we know that individuals do their best when they not only bring their full selves to work but feel like they truly belong. Connecting LiveRampers to new ideas and one another is one of our guiding principles—one that informs how we hire, train, and grow our global team across nine countries and four continents. Click here to learn more about Diversity, Inclusion, & Belonging (DIB) at LiveRamp.