About the Role  

The Senior Executive is responsible for independently managing projects, ensuring they are delivered on time and meet the client's expectations. This role requires a developing understanding of marketing plans to help account teams implement effective measurement and testing strategies. The senior executive will regularly engage with clients on task-specific issues, helping to build rapport and trust.  

Key Responsibilities  

Analytics & Innovation  

• Campaign Performance Analysis: Work with account teams to define key questions for evaluating campaign performance and use data to provide actionable insights.  
• Campaign Review & Insights: Contribute to the development of campaign reviews and help inform strategy with clear, insightful data.  
• Measurement Tools: Proficiency in primary measurement tools and begin to explore more advanced platforms to streamline basic processes.  
• Analytical Skills: Handle regular analytical challenges and have a deep understanding of data infrastructure. Work with the broader analytics team to adopt new methods and techniques.  

Project & Team Leadership  

• Project Management:Independently manage all phases of smaller projects, ensuring they are delivered on time and with high quality.  
• Team Communication:Act as a bridge between junior and senior team members, ensuring smooth communication and a culture of collaboration.  
• Mentorship & Development:Actively mentor junior team members, fostering their growth and understanding of company processes. Begin to guide junior members on their tasks.  

Marketing Strategy, Measurement & Client Engagement  

• Marketing Strategy & Measurement:Develop an understanding of client marketing plans and objectives to support account teams in creating effective measurement and learning plans.  
• Campaign Development:Support the development of marketing campaigns by ensuring clear success objectives are defined.  
• Client & Partner Collaboration:Engage with clients on task-specific issues, and work with measurement partners and creative agencies to help execute campaigns successfully.  
• Strategic Problem-Solving:Apply critical thinking to solve regular problems independently, while knowing when to seek guidance for unique or complex challenges. 

About Yourself  

• ABachelor'sdegree from a top-tier college, or equivalent experience (preferably in a numerical field).  
• Experience working in a measurement, market research, or data-based role.
• Experience guiding junior team members and managing your own time and tasks with decreasing supervision. 
• Exposure to measuring both Direct Response and Brand Awareness campaigns. ● Strong organizational and time management skills. 
• A good understanding of what data points can be collected in a digital campaign and how they should be analyzed. 
• Excellent communication and presentation skills.