You own two interconnected mandates :

1/ Maximise the ROI of promotional marketing budget — covering all voucher and incentive mechanics across the full customer lifecycle, whether funded by Veepee or by brand partners.

2/ Lead the CRM workstream of the Wallet & Promotional Products project — Veepee's flagship 2026–2028 initiative to transform the “Mes Promos” space into a personalized, gamified promotional wallet.

You operate at the intersection of CRM strategy, product development and data. You influence without direct authority, acting as the bridge between the CRM team and other main stakeholders (Front/Growth, sourcing, finance teams).

You are accountable for defining your OKRs, owning your roadmap and delivering measurable impact on promotional performance.