Posted:
6/18/2024, 6:48:52 AM
Location(s):
New York, New York, United States ⋅ New York, United States
Experience Level(s):
Senior
Field(s):
Growth & Marketing
CookUnity is a chef-to-you marketplace connecting talented chefs with consumers, revolutionizing meal delivery. We bring small-batch, restaurant-quality meals to eaters nationwide, crafted by a diverse collective of all-star chefs. With over 100 inspired chefs from cities like NYC, LA, Austin, and more, our weekly subscription offers a wide range of hand-crafted meals to cater to various palates and dietary preferences.
By delivering over 1 million meals per month, we're also empowering working chefs, tripling their income, and supporting their growth. CookUnity believes in fueling stronger communities, partnering with Food Bank For New York City to combat food insecurity across all five boroughs.
About CookUnity
CookUnity is a chef-to-you marketplace connecting talented chefs with consumers, revolutionizing meal delivery. We bring small-batch, restaurant-quality meals to eaters nationwide, crafted by a diverse collective of all-star chefs. With over 100 inspired chefs from cities like NYC, LA, Austin, and more, our weekly subscription offers a wide range of hand-crafted meals to cater to various palates and dietary preferences.
By delivering over 1 million meals per month, we're also empowering working chefs, tripling their income, and supporting their growth. CookUnity believes in fueling stronger communities, partnering with Food Bank For New York City to combat food insecurity across all five boroughs.
About the Growth Team
The Growth Marketing Team leads the company's efforts to acquire new eaters across a variety of channels. This is more than the ambition of expanding audiences, increasing traffic and conversion rate whilst keeping CAC low. CookUnity has an incredible chef-driven story to tell—and a mind-blowing, must-taste product to introduce to the world. And because of this, the sky is the limit in crafting an alluring proposition and leveraging magnetic content. We have an incredible mission, as a marketing team, to not simply shake up the known Weekly Meal Plans and On-Demand Food Delivery categories, but usher in a new era of the chef-centric marketplace.
About the Role
Our ideal candidate will lead our channel growth strategy to scale customer acquisition and resurrect former / lapsed customers through offline channels. We are looking for a senior performance marketer to join our Growth Team as the Senior Growth Manager of Offline Marketing. This person will own end-to-end strategy and implementation of cutting edge marketing campaigns across direct mail, television, streaming/OTT, audio, print, and out of home. He/she will have extensive experience in scaling direct mail, video and audio programs, bring in-depth knowledge of the advertising landscape, and demonstrate a deep understanding of advanced attribution methodologies to measure the impact of our offline media dollars. This leader will manage external agency partners to drive efficient campaign optimizations, identify new partnerships for scale, engage innovative technology and product opportunities, drive concept development, supervise implementation, and manage iterative testing—with the ultimate goal of scaling our new customers, winning back former customers and partnering with a cross functional team across brand, product, portfolio and technology to drive CookUnity’s brand awareness.
CookUnity has discovered that our chefs provide a unique advantage, offering higher quality and greater variety. Our new performance marketing leader will be able to leverage this differentiation to create unique marketing funnels that cater to various segments of food enthusiasts seeking a superior, effortless dining experience. S/he will excel in creating experimentation frameworks, enabling supply-demand optimization through content experimentation and the creation of numerous landing pages. With a customer-centric approach and a track record of transforming marketing performance data into actionable insights.
This role reports to the Director of Performance Marketing and involves close collaboration with CRM, Performance Creative, Branding, as well as cross-functional teamwork with Product, Tech, and Design teams.
Responsibilities:
Qualifications
Personal Traits
🌟 Bi-annual performance bonus
📈 We grow, you grow: Stock Options Plan granted on Day 1
🩺 Health Insurance coverage
🌅 401k Plan
⛱ Unlimited PTO
🐣 Family leave: 12 weeks for primary caregiver and 6 weeks for secondary caregiver, fully paid
🕯 Compassionate Leave: 3-5 days each time the need arises
🥘 A generous amount of CookUnity credits to enjoy our amazing meals, added to your account, monthly
🧘🏽♀️ Wellness perks: access to a nutritional coach and fitness subsidies to build a healthy lifestyle
👩🏾🏫 Personalized Spanish coach
🌟 Awesome opportunity to join a company that is looking to change how we eat and how chefs work!
Click this link to learn more about our Community.
If you’re interested in this role, please submit your application and if we think you might be a fit, we'll get in touch with you. Thank you for your time!
CookUnity is an Equal Opportunity Employer. We are dedicated to creating a community of inclusion and an environment free from discrimination or harassment. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, sexual orientation, gender identity, national origin, citizenship status, protected veteran status, genetic information, or physical or mental disability.
Website: https://www.cookunity.com/
Headquarter Location: Brooklyn, New York, United States
Employee Count: 51-100
Year Founded: 2015
IPO Status: Private
Last Funding Type: Venture - Series Unknown
Industries: Consumer Applications ⋅ Food and Beverage ⋅ Food Delivery ⋅ Organic Food ⋅ Subscription Service