This role is instrumental to the achievement of our objectives and aspiration through the delivery of market leading direct marketing and digital enablement solutions.  Key to our success will be the deployment and optimization of best practice multi-channel and multi-product marketing for acquisition, growth and retention programs inclusive of the elements necessary for their enablement – building telemarketing capabilities, greater digitalization of our business across the end-to-end customer and partner experience. This would be inclusive of ownership, execution and continuous enhancement of our customer engagement strategy across all channels.

How you will create an impact

• Work closely with internal business units to ensure DDM & Partnerships strategy is aligned with all product and country strategies and are in compliance with prevailing governance standards.            
• Manage and inspire external partners in the development and optimization of initiatives.
• Build new capabilities in the Thailand market to support outbound and inbound Telesales.
• Drive initiatives to grow marketing book; e.g. new business, new channels, streamline processes and drive overall portfolio performance and improvements
• Develop and execute enablement strategies encompassing market segmentation, digital experience, product mix and positioning, channel optimization and efficiency and analytics to achieve or exceed defined business goals.
• Develop, manage and execute against a performance and productivity driven annual plan.
• Lead a multi-disciplinary team of professionals across account management, marketing, analytics, sales operations and enablement.

What you’ll need to succeed

• Relevant experience with extensive understanding of Direct and Digital Marketing campaign and financial management, analysis and profitability performance reporting.
• Outstanding skills in commercial strategy development and execution across channels and platforms.
• Experienced in the management of integrated/multi-channel marketing and from creation to implementation with a particular focus on telemarketing and digital channels
• Excellent Project Management skills and demonstrated ability to function as a digital leader within a cross-functional organization.
• Solid understanding of the Thailand marketing landscape.
• Strong interest in data analytics and data-driven business performance management.
• Highly developed analytical, communication and presentation skills, interpersonal skills and the ability to work business groups across the organization.
• Excellent business analysis ability.  Good working knowledge managing financial aspects of the business including budgeting, sales revenue, direct and indirect expenses and portfolio/remediation management.

Ready to take your career to the next level? We would love to hear from you.

Reimagining insurance to make a bigger difference to the world

American International Group, Inc. (AIG) is a global leader in commercial and personal insurance solutions; we are one of the world’s most far-reaching property casualty networks. It is an exciting time to join us — across our operations, we are thinking in new and innovative ways to deliver ever-better solutions to our customers. At AIG, you can go further to support individuals, businesses, and communities, helping them to manage risk, respond to times of uncertainty and discover new potential. We invest in our largest asset, our people, through continuous learning and development, in a culture that celebrates everyone for who they are and what they want to become.

Welcome to a culture of belonging

We’re committed to creating a culture that truly respects and celebrates each other’s talents, backgrounds, cultures, opinions and goals. We foster a culture of inclusion and belonging through our flexible work arrangements, diversity and inclusion learning, cultural awareness activities and Employee Resource Groups (ERGs). With global chapters, ERGs are a cornerstone for our culture of inclusion. The diversity of our people is one of AIG’s greatest assets, and we are honored that our drive for positive change has been recognized by numerous recent awards and accreditations.

AIG provides equal opportunity to all qualified individuals regardless of race, color, religion, age, gender, gender expression, national origin, veteran status, disability or any other legally protected categories.

AIG is committed to working with and providing reasonable accommodations to job applicants and employees with disabilities.  If you believe you need a reasonable accommodation, please send an email to [email protected].  

Functional Area:

SM - Sales & Marketing

Estimated Travel Percentage (%): No Travel

Relocation Provided: No

AIG Insurance (Thailand) Public Company Limited (Thailand)