We are seeking a strategic marketer with a creative edge, blending data-driven analysis (market trends, audience insights) with compelling storytelling to craft high-impact campaigns for Xiaohongshu (RED).

 

What You'll Do

• Develop integrated marketing strategies for brands on Xiaohongshu (RED) platform based on market trends and consumer insights, delivering comprehensive execution plans.
• Collaborate with clients to understand requirements, deep-dive into product USPs, and create compelling campaign concepts aligned with project objectives.
• Conduct market/competitive analysis and consumer research to identify target demographics with precision, extracting key communication insights.
• Accurately conveyed brand messaging through creative content to maximize campaign impact.
• Assist in client pitches, effectively communicating strategic visions and creative solutions.

Who You Are

• Bachelor's degree or higher in Chinese, Communications, Advertising or related fields. 4A advertising agency experience preferred.
• Keen market awareness with ability to identify product opportunities and formulate effective marketing approaches.
• Strong analytical thinking with data-driven decision-making capabilities.
• Passion for marketing innovation, strategic mindset, exceptional copywriting skills, and proficiency in high-quality presentation development.
• Excellent cross-functional collaboration skills with ability to inspire creative teamwork and optimize workflow efficiency.
• Proficiency in Cantonese is a plus.

Why You'll Love It

• Competitive Salary 
• Performance Review (twice per year) 
• Performance Bonus
• Annual Leave: 14 days and other special leaves
• Opportunity to learn and work with the most advanced advertising technology platforms 
• Work in a professional, active, international and dynamic environment