Position Summary

1. Maximize the marketing impact by developing the new product's integrated communication strategy and marketing KPI in accordance with the business and product strategy.
2. Promote continued marketing communication by providing consistent goals and marketing directions to related marketing departments(PR, digital, media, campaigns and etc.)

Role and Responsibilities

Responsibilities

• Works closely with the Business Leaders & Head of Product Marketing to develop Business Plan  (including short and long-range marketing strategy, launch plans) to maximize brand pull
• Manage and share key message with key stakeholders to ensure alignment all communication channels and materials
• Manage and coordinate any outside agencies & vendors
• Record, track and follow the budget.  If new opportunities arise, or unseen expenses are incurred then a revised budget should be proposed for possible adoption
• Able to effectively prioritize and manage multiple competing high visibility tasks and deadlines
• Conduct analysis and periodical reviews of the brand, competitive, category, customer and consumer trends to enhance the brand’s equity and marketplace performance.
• Collaborate with MI. Identify research objectives, information requirements, and scope for market research support. Also responsible to provide research stimulus materials i.e. concept board, STB & script, animatic
• Ensure brand strategies for the brand that aligns with global business plan.
• Performs other duties as assigned by management /direct supervisor

Skills and Qualifications

Qualifications

• Bachelor’s degree or higher in marketing, business, communications, or a related field is required.
• Minimum 5  years of experience to handle brand management ,providing communications support from FMCGs companies
• Background experiences in marketing communication is preferable 
• Ideal candidate would have experience from competitive companies, and 5 years’ supervisory experience highly desired
• Requires excellent written and verbal communications.
• Ability to effectively work under tight deadlines, multi-tasking and manage projects independently.
• Excellent people skills and an upbeat and enthusiastic attitude.
• Strong computer skills
• Superior professionalism and judgment.& Global perspective
• Strong technical and analytic skills with attention to details.
• Ability to present data and conclusions in an organized, concise manner at all levels of the company

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