About the Role 

The Performance Associate Director leads cross-channel performance strategies and oversees the execution, optimization, and measurement of campaigns that drive business results. The role provides strategic direction, manages day-to-day performance operations, and supports team development. 

Key Responsibilities 

• Lead performance strategy across paid social, search, programmatic, and other channels. 

• Oversee campaign planning, execution, optimization, and reporting. 

• Analyze performance data to identify insights and improvement opportunities. 

• Manage budgets, pacing, forecasting, and performance KPIs. 

• Collaborate with internal teams to refine targeting, messaging, and measurement. 

• Guide and mentor performance specialists to ensure consistent delivery and operational excellence. 

Requirements 

• 7–10 years of experience in performance marketing. 

• Strong understanding of major performance platforms and optimization principles. 

• Proven experience delivering performance outcomes and managing multi-channel campaigns. 

• Strong analytical, communication, and leadership skills.