You know the moment. It’s the first notes of that song you love, the intro to your favorite movie, or simply the sound of someone you love saying “hello.” It’s in these moments that sound matters most. 

At Bose, we believe sound is the most powerful force on earth. We’ve dedicated ourselves to improving it for nearly 60 years. And we’re passionate down to our bones about making whatever you’re listening to a little more magical. 

The Marketing team at Bose consists of passionate, bold, and music-loving storytellers. We tap into the magic of what makes Bose, BOSE, and through our marketing efforts, connect that magic with people who relate to our belief that sound is the most powerful force on earth.

Job Description

Social commerce planning & operation

• Develop monthly action plan that covers multi social commerce platforms (Douyin, Red, Bilibili…) based on defined marketing & business target & annual social commerce strategy
• Set social commerce KPIs (traffic, CVR, ROI, GMV…) on campaign and always on basis to ensure overall investment efficiency& GVM contribution
• Support brand media manager to daily operate and optimize content & media performance through data analytics and dynamic test and learn
• Develop regular/campaign social commerce report with insights and deep-dive on audience segments behavior, content/creative learning, touchpoints, media tactics…
• Keep studying on the latest social commerce trends and platform innovation, drive pilot-test in Bose cases

Social content & boosting support

• Work with social team/agency to develop targeted social content by different audience segments
• Support social boost operation for owned & paid content with optimized efficiency (CPV, CPE, ER%, hit post%...)

E-marketing (mainly out-site touchpoints) support

• Work with agency to build action plan based on market strategy and EC flagship stores sales target on out-site media touch points approached through EC media tools(Unideck & Jinyitou )
• Set KPIs (traffic, CVR, ROI, GMV…) on campaign and always on basis to ensure overall investment efficiency& GVM contribution
• daily operate and optimize performance through data analytics and dynamic test and learn

Our goal is to create an atmosphere where every candidate feels supported and empowered in the interviewing process. Diversity and inclusion are integral to our success, and we believe that providing reasonable accommodation is not only a legal obligation but also a fundamental aspect of our commitment to being an employer of choice. We recognize that individuals may have different needs and requirements based on their abilities, and we provide reasonable accommodations to ensure ideal conditions are met during the application process.

If you believe you need a reasonable accommodation, please send a note to [email protected]