Overview

LocumTenens.com has been leading the way in a booming healthcare industry since 1995. Locum Tenens is a Latin phrase meaning, “to substitute for.” When hospitals are understaffed, they rely on us to find them the right temporary physicians to fill in when needed. Every associate at LocumTenens.com plays a role in getting patients seen, no matter what they studied in school or what their role is here. Located in Alpharetta, GA, we boast a state-of-the-art campus featuring world-class amenities. There’s nothing ordinary about a typical day here, take a look for yourself: https://share.vidyard.com/watch/VfMVtWsvT1pn4T6nvUZxn1.

We are a Jackson Healthcare company and we are now the second largest healthcare staffing company in the U.S., serving more than 7 million patients in over 1,400 healthcare facilities.

The Senior Field Marketing Manager is responsible for the management and execution of marketing programs to generate new business, drive cross sell/upsell opportunities, and help advance existing opportunities for the sales and recruiting teams within assigned divisions. The position requires understanding of sales process and operations as well as marketing. Reporting to the Sr. Director of Field Marketing, this individual will manage 1-2 exempt direct reports and partner closely with assigned sales and recruiting teams and the broader marketing department to drive and execute marketing strategy.

ESSENTIAL FUNCTIONS AND BASIC DUTIES:

Strategic Marketing - 40%

• Oversees the divisional level marketing strategies and alignment with the overall marketing plan and strategy
• Creates divisional demand and retention strategies that align with sales and recruiting teams
• Interfaces with Sales to determine sales enablement needs
• Works with Marketing to develop tactical plans, including campaigns, programs, and content
• Manages plans within Monday.com system
• Uses analysis and insights to inform leadership of ways to optimize plans and strategies on an ongoing basis
• Works with Marketing Operations to track ROI for divisional campaigns
• Works with data team to generate insights about marketing direction

Sales Enablement - 30%

• In partnership with the Sr Director of Field Marketing, develops and manages campaign deliverables, objectives, and timelines
• Communicates campaign deliverables, objectives, and timelines to teams
• Provides support for successful program adoption
• Works with sales operations team to align marketing objectives with sales and recruiting initiatives
• In partnership with the Sr Director of Field Marketing, manages the divisional level sales/marketing funnel including identifying areas of opportunity and recommendations

Team Management - 20%

• Coaches field marketing team to know and understand their divisions, including competitors and market trends
  impacting the division, to identify and prioritize opportunities
• Manages 1-2 field marketing managers, coordinating activities and supports sharing best practices across broader FM team
• Interviews and selects candidates for hire
• Conducts annual performance evaluations; coaches associates to maximum performance
• Creates and delivers associate corrective actions and performance improvement plans as needed

Market Research and Intelligence - 10%

• Understands and translates the industry landscape and key issues and monitors trends
• Defines market opportunities
• Works with divisional leadership to learn specialty-specific market challenges
• Proactively addresses market trends and competitive activity

SECONDARY FUNCTIONS (IF APPLICABLE)

• May attend sales and recruitment conferences as needed
• May work on special projects or other duties as assigned

SUPERVISORY/BUDGETARY/EXTERNAL COMMUNICATION RESPONSIBILITY

• May communicate with clients and clinicians as needed
• Manages a team of 1-3 exempt direct reports
• Develops an operating plan for assigned divisions and budget that are part of a departmental budget of $1MM+

QUALIFICATIONS – EDUCATION, WORK EXPERIENCE, CERTIFICATIONS

• Bachelor's degree or equivalent experience required
• 8+ years of experience in marketing, brand management, and/or sales enablement
• 2+ years of experience managing a team preferred

KNOWLEDGE, SKILLS, AND ABILITIES

• Ability to adhere to and exhibit the Company Values at all times
• Working knowledge of Microsoft Word, PowerPoint, Outlook, and Teams
• Advanced Microsoft Excel skills
• Working knowledge of Salesforce or relative CRM systems
• Strong understanding of demand generation strategies and tactics
• Ability to perform market and competitive research
• Ability to effectively manage multiple competing priorities in a fast-paced sales environment
• Strong communication skills - both oral and written
• Ability to build strong business relationships at all levels
• Excellent interpersonal skills
• Strong attention to detail
• Strong organizational and time management skills
• Ability to work independently and collaboratively
• Solid critical thinking and creative problem-solving skills
• Ability to consistently meet goals, commitments, and deadlines
• Ability to work with sensitive information and maintain confidentiality

KEY COMPETENCIES REQUIRED

• Ensures Accountability
• Action Oriented
• Instills Trust
• Collaborates
• Communicates Effectively
• Customer Focus
• Decision Quality
• Plans and Aligns
• Demonstrates Self-Awareness
• Strategic Mindset

PHYSICAL, MENTAL, WORKING CONDITION, AND TRAVEL REQUIREMENTS

• Typical office environment - sedentary with typing, writing, reading requirements. May be able to sit or stand.
• Speaking, reading, writing, ability to use a telephone and computer
• Ability to exert up to 10 lbs. of force occasionally
• Ability to interpret various instructions
• Ability to deal with a variety of variables under only limited standardization 
• Ability to travel up to 15%

What is in it for you

Company-paid benefits (Basic Life and AD&D, Short and Long-Term Disability, Employee Assistance Program, Compass Health Advocate and Transitions).
Healthcare benefit options (Value Plan, High Deductible Plan with HSA, Healthcare FSA, Dependent Care FSA, Prepaid Legal Services, 529 Savings Plan, Pet Insurance).
Paid maternity and paternity leave.
Company sponsored 401k plan with company matching.
PTO that accrues at a rate of 15 days/year for 1st year and continues to increase with tenure.
Tuition reimbursement for continuing education.
An opportunity to work at a state-of-the-art facility in Alpharetta which features an on-site daycare and cafeteria, world-class fitness center and wellness clinic.

Disclosures