Job Title

HairCare Global Marketing Communication Director

Job Description

As the HairCare Global Marketing Communication Director , you define how our brand shows up in the world — across markets, channels, and the full consumer journey. You bring the strategic clarity and creative rigor needed to elevate Philips HairCare into a global leadership position. Your work shapes the long-term brand platform, unifies global creative direction, and delivers integrated campaigns that inspire, inform, and influence consumers across digital ecosystems, retail, and beyond.

Your role:
Brand Positioning & Global Communications Platform

• Own and continuously refine the global HairCare brand positioning, anchored in category science, hair & scalp health expertise, and real consumer needs.
• Build and codify a global brand platform that is distinctive, modern, scalable, and actionable across markets — linking long-term equity building with day-to-day activation.
• Define and drive a powerful creative direction that strengthens brand consistency, recognizability, and desirability worldwide.
• Translate the brand strategy into a compelling communication idea and tone of voice, ensuring breakthrough, consumer-centric execution across media and markets.

Strategy & Integrated Communications Planning

• Lead the 18–24-month global communications roadmap, connecting portfolio priorities, innovation pipelines, category strategy, and consumer insights.
• Translate strategy into storytelling frameworks, messaging hierarchy, and full-funnel content architecture.
• Identify cultural dynamics, category tensions, and social narratives that unlock relevance and distinctive communication opportunities.
• Convert category business objectives into an integrated MarCom roadmap with clear prioritization of campaigns and deliverables.

Integrated Campaign Leadership & Content Creation

• Lead world-class global campaigns across TV, digital, social, influencer, retail, CRM, and e-commerce.
• Guide creative development from idea to execution—ensuring clarity of thought, excellence of craft, and a consistent global identity.
• Own the creation of the global integrated marketing toolbox: master assets, content systems, and paid/owned/earned asset matrices ready for market activation.
• Guarantee full OTIF delivery of the MarCom project calendar to unlock the 18–24-month roadmap at category level.

Cross-Functional & Regional Collaboration

• Partner seamlessly with Category, Product, Design, Insights, Media, CRM, SCoE, and regional marketing to ensure alignment, effectiveness, and global-to-local coherence.
• Translate product benefits and technologies into intuitive, emotional consumer storytelling rooted in hair and scalp science.
• Support regional teams with guidance, toolkits, best practices, and continuous optimization to lift marketing effectiveness and brand strength globally.
• Lead a structural cadence (“the wall”) to evaluate and optimize end-to-end consumer experience across channels, in collaboration with Media, Flagship, CRM, and Operations.

Brand Governance & Creative Excellence

• Drive a consistent and distinctive brand personality and tone of voice at category level.
• Ensure omni-channel content (web, CRM, app, retail) elevates the consumer experience and reflects the brand platform.
• Manage agency relationships, budgets, and contribute to annual scopes of work in partnership with procurement.
• Serve as advisor to business and regional teams, challenging traditional thinking and unlocking innovative, forward-looking communication ideas.

Leadership & Talent Development

• Lead and develop a high-performing global MarCom team, overseeing succession planning, performance management, career development, and capability building aligned with organizational goals.

You're the right fit if:

• 12+ years (Master’s) or 15+ years (Bachelor’s) of Marketing Communications experience in global roles within beauty, lifestyle, consumer health, or premium consumer goods.

• Proven leadership in building global brand platforms and scalable creative territories.
• Demonstrated ability to lead integrated, cross-channel campaigns and digital-first ecosystems across social, content, influencer, paid media, retail, and CRM.
• Strong capability in transforming insights into compelling brand narratives that drive both brand equity and near-term performance.
• Exceptional brand craft: storytelling, messaging architecture, narrative strategy, creative direction, and communication hierarchy.
• Deep understanding of social & digital content systems and how to build continuous brand presence.
• Skilled in brand performance and marketing analytics to optimize creative effectiveness.

Leadership & Collaboration Skills

• Experienced orchestrator of large-scale creative and strategic teams, both internal and agency.
• Strong stakeholder management skills, with the ability to influence senior leaders and guide decision-making across matrixed organizations.
• Strong project management, budget management, and strategic planning capabilities.
• Ability to identify and accelerate cultural and professional trends into breakthrough communication platforms.

Preferred Experience & Certifications

• Industry experience in beauty, healthcare, or consumer goods.
• LEAN Advanced certification (preferred).
• Expertise in omnichannel experience design, segmentation & targeting, and customer engagement.

How we work together
We believe that we are better together than apart. For our office-based teams, this means working in-person at least 3 days per week.

This position is based in Amsterdam, The Netherlands we will not offer relocation support.

We will only consider candidates already based in The Netherlands.

About Philips
We are a health technology company. We built our entire company around the belief that every human matters, and we won't stop until everybody everywhere has access to the quality healthcare that we all deserve. Do the work of your life to help the lives of others.
• Learn more about our business.
• Discover our rich and exciting history.
• Learn more about our purpose.
If you’re interested in this role and have many, but not all, of the experiences needed, we encourage you to apply. You may still be the right candidate for this or other opportunities at Philips. Learn more about our culture of impact with care here.